A leading retail system with millions of customers sought to enhance engagement and optimize interactions within its digital ecosystem. To leverage the potential of its loyal customer base, especially during major campaigns (holidays, seasonal promotions), they required more than standalone games.
Task
The objective was to build a flexible Gamification platform capable of rapidly deploying various scenarios, handling high traffic, and definitively solving fraud concerns.
The solution focused on a flexible architecture, enabling the operations team to quickly configure and launch different game types (e.g., QR scanning, opening gift boxes) without new development cycles. The platform’s UX/UI was optimized to ensure a smooth, intuitive user experience, even while managing high traffic volumes during peak campaign periods.
One of the system’s core values is its multi-layered Anti-Fraud mechanism. To validate participation, the system uses an invoice verification mechanism via QR Code . The solution encrypts invoice information into a secure identifier (token) and performs cross-referencing of the Invoice ID with the Loyalty Card ID, combined with rate-limiting protocols. These steps ensure transparency and effectively prevent fraudulent activities.
Furthermore, an intelligent “Prize Engine” was built . This system allows for multi-tiered reward structures and flexible, real-time control over the prize-winning ratios , ensuring fairness and operational feasibility for each campaign. The platform also integrates deeply with other operational systems, including Marketing Automation and the Customer Data Platform (CDP).
By successfully meeting the anti-fraud objective through robust verification and tokenization, it protected campaign integrity. Simultaneously, its detailed data collection capabilities empowered the operations team to track effectiveness and make timely adjustments.