{"id":19694,"date":"2025-02-25T13:48:11","date_gmt":"2025-02-25T13:48:11","guid":{"rendered":"https:\/\/client.digityze.asia\/multisite\/?p=19694"},"modified":"2026-01-02T09:35:18","modified_gmt":"2026-01-02T09:35:18","slug":"sang-tao-nhan-vat-ai-ky-nguyen-ke-chuyen-moi","status":"publish","type":"post","link":"https:\/\/client.digityze.asia\/multisite\/vi\/blog\/sang-tao-nhan-vat-ai-ky-nguyen-ke-chuyen-moi\/","title":{"rendered":"S\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI: Khi k\u1ec3 chuy\u1ec7n kh\u00f4ng c\u00f2n l\u00e0 c\u00fa l\u1ed9t x\u00e1c, m\u00e0 l\u00e0 m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi"},"content":{"rendered":"\n
\n
\"H\u00ecnh
S\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt t\u1eeb AI<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Ng\u00e0nh s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111ang tr\u1ea3i qua m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1ecbch s\u1eed v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a AI<\/strong>. AI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ed9ng s\u1ef1 \u0111\u1eafc l\u1ef1c<\/strong>, \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 quy tr\u00ecnh t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh ph\u1ea9m.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, s\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI<\/strong> m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1ec1 n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a<\/strong> v\u00e0 nh\u1ea5t qu\u00e1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i mong mu\u1ed1n nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc v\u1edbi c\u00e1c nh\u00e2n v\u1eadt.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u00e1p l\u1ef1c \u0111\u00f3, AI n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3. C\u00e2u h\u1ecfi l\u1edbn \u0111\u1eb7t ra l\u00e0: li\u1ec7u AI s\u1ebd thay th\u1ebf hay tr\u1edf th\u00e0nh tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c<\/strong> cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai k\u1ec3 chuy\u1ec7n?<\/p>\n\n\n\n

I. Gi\u1ea3i m\u00e3 “S\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI”: Kh\u00e1i ni\u1ec7m v\u00e0 c\u01a1 ch\u1ebf<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n v\u1eadt AI, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch AI t\u1ea1o nh\u00e2n v\u1eadt l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i. S\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ti\u00ean ti\u1ebfn \u0111\u1ec3 ki\u1ebfn t\u1ea1o n\u00ean nh\u1eefng h\u00ecnh t\u01b0\u1ee3ng nh\u00e2n v\u1eadt ho\u00e0n ch\u1ec9nh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u1eeb ngo\u1ea1i h\u00ecnh tr\u1ef1c quan, \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch ph\u1ee9c t\u1ea1p, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n n\u1ec1n t\u1ea3ng (backstory) s\u00e2u s\u1eafc, cho \u0111\u1ebfn vi\u1ec7c m\u00f4 ph\u1ecfng gi\u1ecdng n\u00f3i v\u00e0 bi\u1ec3u c\u1ea3m c\u1ea3m x\u00fac ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n

C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a AI t\u1ea1o nh\u00e2n v\u1eadt d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. C\u00e1c h\u1ec7 th\u1ed1ng AI \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n tr\u00ean h\u00e0ng tri\u1ec7u \u0111i\u1ec3m d\u1eef li\u1ec7u, bao g\u1ed3m h\u00ecnh \u1ea3nh, k\u1ecbch b\u1ea3n, \u0111o\u1ea1n h\u1ed9i tho\u1ea1i, v\u00e0 t\u1ec7p \u00e2m thanh. Th\u00f4ng qua qu\u00e1 tr\u00ecnh h\u1ecdc s\u00e2u (deep learning), AI c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c m\u1eabu (patterns), quy t\u1eafc v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u1edbi m\u1ebb, \u0111\u1ed9c \u0111\u00e1o cho nh\u00e2n v\u1eadt. Kh\u00e1c v\u1edbi ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng \u0111\u00f2i h\u1ecfi s\u1ef1 can thi\u1ec7p th\u1ee7 c\u00f4ng t\u1eebng chi ti\u1ebft, AI cho ph\u00e9p t\u00f9y ch\u1ec9nh chi ti\u1ebft th\u00f4ng qua c\u00e1c prompt (l\u1ec7nh v\u0103n b\u1ea3n) ho\u1eb7c d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o c\u1ee5 th\u1ec3 do ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 qua c\u00e1c giai \u0111o\u1ea1n r\u00f5 r\u00e0ng:<\/strong><\/h4>\n\n\n\n
\n
\"Robot
Qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

– Character Genesis (\u0110\u1ecbnh ngh\u0129a DNA nh\u00e2n v\u1eadt):<\/strong> \u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u, n\u01a1i ng\u01b0\u1eddi s\u00e1ng t\u1ea1o cung c\u1ea5p nh\u1eefng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a nh\u00e2n v\u1eadt. Th\u00f4ng qua c\u00e1c prompt m\u00f4 t\u1ea3 t\u00ednh c\u00e1ch, vai tr\u00f2, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a, AI s\u1ebd ph\u00e2n t\u00edch v\u00e0 h\u00ecnh th\u00e0nh “DNA” c\u1ed1t l\u00f5i c\u1ee7a nh\u00e2n v\u1eadt, bao g\u1ed3m nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n nh\u1ea5t s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n\n\n\n

– Physical Casting (X\u00e1c \u0111\u1ecbnh ngo\u1ea1i h\u00ecnh):<\/strong> D\u1ef1a tr\u00ean DNA \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a, AI s\u1ebd ti\u1ebfn h\u00e0nh t\u1ea1o ra h\u00ecnh \u1ea3nh tr\u1ef1c quan cho nh\u00e2n v\u1eadt. T\u1eeb c\u00e1c prompt m\u00f4 t\u1ea3 chi ti\u1ebft nh\u01b0 ki\u1ec3u t\u00f3c, m\u00e0u m\u1eaft, trang ph\u1ee5c, v\u00f3c d\u00e1ng, AI s\u1ebd s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o sinh (generative models) \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c phi\u00ean b\u1ea3n h\u00ecnh \u1ea3nh \u0111a d\u1ea1ng. Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 tinh ch\u1ec9nh t\u1eebng pixel \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ngo\u1ea1i h\u00ecnh mong mu\u1ed1n.<\/p>\n\n\n\n

– Backstory Reel (T\u1ea1o c\u1ed1t truy\u1ec7n):<\/strong> Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n n\u1ec1n t\u1ea3ng v\u00e0 l\u1ecbch s\u1eed cho nh\u00e2n v\u1eadt. AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c k\u1ecbch b\u1ea3n, ti\u1ec3u thuy\u1ebft, v\u00e0 c\u00e2u chuy\u1ec7n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng t\u00ecnh ti\u1ebft, m\u1ed1i quan h\u1ec7, ho\u1eb7c nh\u1eefng s\u1ef1 ki\u1ec7n quan tr\u1ecdng \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh n\u00ean nh\u00e2n v\u1eadt. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n v\u1eadt AI tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n

II. L\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn: V\u00ec sao nh\u00e2n v\u1eadt AI l\u00e0 “Next Frontier”?<\/strong><\/h3>\n\n\n\n
\n
\"Chuy\u00ean
L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a nh\u00e2n v\u1eadt AI<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

AI mang \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, bi\u1ebfn nh\u00e2n v\u1eadt AI th\u00e0nh “bi\u00ean gi\u1edbi ti\u1ebfp theo” trong ng\u00e0nh s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

1. T\u00ednh nh\u1ea5t qu\u00e1n tuy\u1ec7t \u0111\u1ed1i (The power of consistency)<\/strong><\/h4>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a AI l\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n tuy\u1ec7t \u0111\u1ed1i cho nh\u00e2n v\u1eadt. AI c\u00f3 th\u1ec3 duy tr\u00ec ngo\u1ea1i h\u00ecnh, gi\u1ecdng n\u00f3i, v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch c\u1ee7a nh\u00e2n v\u1eadt m\u1ed9t c\u00e1ch kh\u00f4ng \u0111\u1ed5i xuy\u00ean su\u1ed1t m\u1ecdi n\u1ec1n t\u1ea3ng v\u00e0 m\u1ecdi th\u1eddi \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c Brand Mascot (linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u) ho\u1eb7c Virtual Influencer (ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u1ea3o) trong c\u00e1c chi\u1ebfn d\u1ecbch d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

M\u1ed9t Brand Mascot nh\u01b0 “Momo” c\u1ee7a MoMo hay “Th\u1ea7n m\u00e8o” c\u1ee7a FPT Shop, n\u1ebfu \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI, s\u1ebd lu\u00f4n xu\u1ea5t hi\u1ec7n v\u1edbi h\u00ecnh \u1ea3nh, gi\u1ecdng \u0111i\u1ec7u v\u00e0 phong th\u00e1i quen thu\u1ed9c, d\u00f9 l\u00e0 tr\u00ean website, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hay s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. S\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1n gi\u1ea3, t\u1ea1o n\u00ean m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, xu h\u01b0\u1edbng s\u1eed d\u1ee5ng Brand Mascot v\u00e0 Virtual Influencer \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, v\u00e0 s\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng b\u1ed9 ho\u00e0n h\u1ea3o n\u00e0y.<\/p>\n\n\n\n

2. Hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 th\u1eddi gian & chi ph\u00ed<\/strong><\/h4>\n\n\n\n

C\u00f4ng ngh\u1ec7 AI c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p l\u1ea1i v\u00e0 t\u1ed1n th\u1eddi gian nh\u01b0 v\u1ebd storyboard, t\u1ea1o animation, ho\u1eb7c l\u1ed3ng ti\u1ebfng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3i ph\u00f3ng s\u1ee9c lao \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi m\u00e0 c\u00f2n gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t studio game nh\u1ecf c\u1ea7n t\u1ea1o h\u00e0ng tr\u0103m nh\u00e2n v\u1eadt NPC (non-playable character) cho m\u1ed9t th\u1ebf gi\u1edbi \u1ea3o r\u1ed9ng l\u1edbn. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 ti\u00eau t\u1ed1n h\u00e0ng ngh\u00ecn gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecda s\u0129 v\u00e0 animator. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AI t\u1ea1o nh\u00e2n v\u1eadt, studio c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0ng tr\u0103m, th\u1eadm ch\u00ed h\u00e0ng ngh\u00ecn nh\u00e2n v\u1eadt v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m \u0111a d\u1ea1ng ch\u1ec9 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t agency qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t video v\u1edbi nh\u00e2n v\u1eadt \u1ea3o m\u00e0 kh\u00f4ng c\u1ea7n thu\u00ea di\u1ec5n vi\u00ean, ekip quay ph\u1ee9c t\u1ea1p, hay \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eaft \u0111\u1ecf, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea9y nhanh th\u1eddi gian ra m\u1eaft chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

3.  Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a v\u00f4 h\u1ea1n<\/strong><\/h4>\n\n\n\n

S\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI mang l\u1ea1i kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00f4 h\u1ea1n. AI gi\u00fap d\u1ec5 d\u00e0ng thay \u0111\u1ed5i v\u00e0 t\u00f9y ch\u1ec9nh nh\u00e2n v\u1eadt \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e2u chuy\u1ec7n, t\u1eebng n\u1ec1n t\u1ea3ng, ho\u1eb7c t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t nh\u00e2n v\u1eadt ch\u00ednh \u0111\u1ec3 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ri\u00eang bi\u1ec7t cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Phi\u00ean b\u1ea3n nh\u00e2n v\u1eadt d\u00e0nh cho Gen Z c\u00f3 th\u1ec3 mang phong c\u00e1ch n\u0103ng \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i, trong khi phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i c\u00f3 th\u1ec3 c\u00f3 v\u1ebb ngo\u00e0i tr\u01b0\u1edfng th\u00e0nh v\u00e0 tin c\u1eady h\u01a1n. \u0110i\u1ec1u n\u00e0y m\u1edf ra k\u1ef7 nguy\u00ean c\u1ee7a “Hyper-personalized entertainment” \u2013 gi\u1ea3i tr\u00ed si\u00eau c\u00e1 nh\u00e2n h\u00f3a, n\u01a1i m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t phi\u00ean b\u1ea3n nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho h\u1ecd, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a ch\u01b0a t\u1eebng c\u00f3.<\/p>\n\n\n\n

III. G\u00f3c nh\u00ecn \u0111a chi\u1ec1u: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c khi AI l\u00ean ng\u00f4i<\/strong><\/h3>\n\n\n\n
\n
\"H\u00ecnh
Nh\u1eefng l\u1ee3i \u00edch m\u00e0 AI mang l\u1ea1i<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 AI m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng trong ng\u00e0nh s\u00e1ng t\u1ea1o, ch\u00fang ta c\u1ea7n nh\u00ecn nh\u1eadn c\u1ea3 nh\u1eefng m\u1eb7t t\u1ed1i v\u00e0 th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n\n\n\n

1. Thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o: T\u1eeb “Creator” \u0111\u1ebfn “Curator”<\/strong><\/h4>\n\n\n\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a AI t\u1ea1o nh\u00e2n v\u1eadt kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 lo\u1ea1i b\u1ecf vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch trong vai tr\u00f2. Ng\u01b0\u1eddi l\u00e0m s\u00e1ng t\u1ea1o s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0, d\u00e0nh h\u00e0ng gi\u1edd \u0111\u1ec3 v\u1ebd t\u1eebng n\u00e9t hay d\u1ef1ng t\u1eebng khung h\u00ecnh. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 tinh ch\u1ec9nh k\u1ebft qu\u1ea3 do AI t\u1ea1o ra. K\u1ef9 n\u0103ng “prompt engineering” (k\u1ef9 thu\u1eadt \u0111\u01b0a l\u1ec7nh) tr\u1edf n\u00ean then ch\u1ed1t – kh\u1ea3 n\u0103ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi AI \u0111\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n l\u00e0 \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3m x\u00fac, v\u00e0 chi\u1ec1u s\u00e2u c\u1ee7a c\u00e2u chuy\u1ec7n, thay v\u00ec c\u00e1c t\u00e1c v\u1ee5 k\u1ef9 thu\u1eadt l\u1eb7p l\u1ea1i. H\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i, s\u1eed d\u1ee5ng AI nh\u01b0 m\u1ed9t c\u00e1nh tay n\u1ed1i d\u00e0i \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

2. V\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ea3n quy\u1ec1n<\/strong><\/h4>\n\n\n\n

Vi\u1ec7c AI s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 t\u1eeb c\u00e1c t\u00e1c ph\u1ea9m c\u00f3 s\u1eb5n \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 t\u1ea1o ra n\u1ed9i dung m\u1edbi \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi ph\u1ee9c t\u1ea1p v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7. Ai l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a nh\u00e2n v\u1eadt AI \u0111\u01b0\u1ee3c t\u1ea1o ra? N\u1ebfu AI t\u00e1i s\u1eed d\u1ee5ng phong c\u00e1ch ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m t\u1eeb m\u1ed9t t\u00e1c ph\u1ea9m c\u00f3 b\u1ea3n quy\u1ec1n, li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 h\u00e0nh vi vi ph\u1ea1m? \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd v\u1eabn \u0111ang \u0111\u01b0\u1ee3c tranh lu\u1eadn v\u00e0 t\u00ecm ki\u1ebfm l\u1eddi gi\u1ea3i.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 vi\u1ec7c t\u00e1i t\u1ea1o di\u1ec5n vi\u00ean qu\u00e1 c\u1ed1 nh\u01b0 Peter Cushing trong b\u1ed9 phim Star Wars: Rogue One b\u1eb1ng c\u00f4ng ngh\u1ec7 “digital double”. M\u1eb7c d\u00f9 mang l\u1ea1i s\u1ef1 ch\u00e2n th\u1ef1c \u0111\u00e1ng kinh ng\u1ea1c, c\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng g\u00e2y ra tranh c\u00e3i l\u1edbn v\u1ec1 quy\u1ec1n c\u1ee7a di\u1ec5n vi\u00ean, quy\u1ec1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 di s\u1ea3n c\u1ee7a h\u1ecd sau khi qua \u0111\u1eddi. Nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 c\u0169ng ph\u00e1t sinh khi AI c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc phong c\u00e1ch ngh\u1ec7 thu\u1eadt c\u1ee7a m\u1ed9t h\u1ecda s\u0129 ho\u1eb7c nh\u00e0 v\u0103n n\u1ed5i ti\u1ebfng, \u0111\u1eb7t ra ranh gi\u1edbi mong manh gi\u1eefa s\u1ef1 t\u00f4n vinh v\u00e0 sao ch\u00e9p.<\/p>\n\n\n\n

Nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ph\u00e1p l\u00fd n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 l\u00e0m lu\u1eadt, chuy\u00ean gia AI, v\u00e0 c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o ph\u1ea3i c\u00f9ng nhau x\u00e2y d\u1ef1ng nh\u1eefng quy t\u1eafc v\u00e0 ti\u00eau chu\u1ea9n r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ngh\u1ec7 AI trong l\u0129nh v\u1ef1c n\u00e0y, \u0111\u1ed3ng th\u1eddi b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129 v\u00e0 ch\u1ee7 s\u1edf h\u1eefu n\u1ed9i dung.<\/p>\n\n\n\n

IV. K\u1ebft lu\u1eadn<\/strong><\/h3>\n\n\n\n

AI kh\u00f4ng ph\u1ea3i l\u00e0 “k\u1ebb th\u00f9” m\u00e0 l\u00e0 m\u1ed9t “c\u1ed9ng s\u1ef1” c\u00f3 s\u1ee9c m\u1ea1nh phi th\u01b0\u1eddng, m\u1edf ra nh\u1eefng kh\u1ea3 n\u0103ng ch\u01b0a t\u1eebng c\u00f3 cho ng\u00e0nh s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng lai k\u1ec3 chuy\u1ec7n. T\u1eeb kh\u1ea3 n\u0103ng \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n tuy\u1ec7t \u0111\u1ed1i cho Brand Mascot v\u00e0 Virtual Influencer, t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t, cho \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, nh\u00e2n v\u1eadt AI \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ebf gi\u1edbi n\u1ed9i dung.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng n\u00e0y, ch\u00fang ta c\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 nh\u1eefng thay \u0111\u1ed5i trong vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u2013 t\u1eeb ng\u01b0\u1eddi t\u1ea1o ra (creator) th\u00e0nh ng\u01b0\u1eddi gi\u00e1m tuy\u1ec3n (curator) \u2013 v\u00e0 c\u00f9ng nhau gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ea3n quy\u1ec1n. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3m x\u00fac, v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a con ng\u01b0\u1eddi v\u1edbi s\u1ee9c m\u1ea1nh v\u1ec1 hi\u1ec7u qu\u1ea3, t\u1ed1c \u0111\u1ed9, v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a AI ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ed9t ph\u00e1 v\u00e0 \u00fd ngh\u0129a trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n

Li\u1ec7u b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng kh\u00e1m ph\u00e1 c\u00e1ch nh\u00e2n v\u1eadt AI c\u00f3 th\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3? T\u1ea1i Reputyze Asia, ch\u00fang t\u00f4i k\u1ebft h\u1ee3p k\u1ef9 thu\u1eadt ti\u00ean ti\u1ebfn v\u1edbi t\u01b0 duy s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfn t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m k\u1ec3 chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i khai m\u1edf k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111ang tr\u1ea3i qua m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1ecbch s\u1eed v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a AI. AI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ed9ng s\u1ef1 \u0111\u1eafc l\u1ef1c, \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 quy tr\u00ecnh t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t, s\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng […]<\/p>\n","protected":false},"author":1,"featured_media":21685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[339,331],"tags":[],"class_list":["post-19694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-character-development-vi","category-technology-production-vi"],"acf":[],"yoast_head":"\nS\u00e1ng T\u1ea1o Nh\u00e2n V\u1eadt AI: K\u1ef7 Nguy\u00ean K\u1ec3 Chuy\u1ec7n M\u1edbi 2025<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch s\u00e1ng t\u1ea1o nh\u00e2n v\u1eadt b\u1eb1ng AI m\u1edf ra k\u1ef7 nguy\u00ean k\u1ec3 chuy\u1ec7n m\u1edbi. 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