{"id":19689,"date":"2025-12-05T04:58:34","date_gmt":"2025-12-05T04:58:34","guid":{"rendered":"https:\/\/client.digityze.asia\/multisite\/?p=19689"},"modified":"2026-01-02T04:53:56","modified_gmt":"2026-01-02T04:53:56","slug":"thiet-ke-sang-tao-trong-tang-truong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/client.digityze.asia\/multisite\/vi\/blog\/thiet-ke-sang-tao-trong-tang-truong-doanh-nghiep\/","title":{"rendered":"Vai Tr\u00f2 C\u1ee7a Thi\u1ebft K\u1ebf S\u00e1ng T\u1ea1o Trong T\u0103ng Tr\u01b0\u1edfng Doanh Nghi\u1ec7p"},"content":{"rendered":"\n
\"Vai<\/figure>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay, thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn “c\u00f3 th\u00ec t\u1ed1t” m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. V\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t agency chuy\u00ean v\u1ec1 Digital Marketing & Technical Solutions, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u, c\u1ea3 t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, \u0111\u1ec1u coi tr\u1ecdng thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao, ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi ph\u00ed.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn chuy\u00ean s\u00e2u v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1eb1ng nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1ng tin c\u1eady t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a McKinsey.<\/p>\n\n\n\n

Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o l\u00e0 g\u00ec? H\u01a1n c\u1ea3 m\u1ed9t v\u1ebb ngo\u00e0i h\u1ea5p d\u1eabn.<\/h2>\n\n\n\n

Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o trong kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c t\u00f4 v\u1ebd hay trang tr\u00ed cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. B\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 l\u00e0 s\u1ef1 \u1ee9ng d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 th\u1ea9m m\u1ef9 th\u1ecb gi\u00e1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/strong>. Thi\u1ebft k\u1ebf l\u00e0 ng\u00f4n ng\u1eef tr\u1ef1c quan \u0111\u1ec3 doanh nghi\u1ec7p giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 bao g\u1ed3m nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, t\u1eeb thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, thi\u1ebft k\u1ebf web cho \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n\n\n\n

V\u00ec sao thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p?<\/h2>\n\n\n\n

Trong k\u1ef7 nguy\u00ean m\u00e0 kh\u00e1ch h\u00e0ng b\u1ecb b\u1ee7a v\u00e2y b\u1edfi h\u00e0ng ngh\u00ecn th\u00f4ng tin m\u1ed7i ng\u00e0y, thi\u1ebft k\u1ebf<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u1ea7n “trang tr\u00ed” \u0111\u1eb9p m\u1eaft cho th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c<\/strong> c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.
D\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t website, logo, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng hay \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, thi\u1ebft k\u1ebf ch\u00ednh l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean<\/strong> v\u00e0 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh<\/strong> khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u ho\u1eb7c r\u1eddi \u0111i.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u00fd do c\u1ed1t l\u00f5i gi\u1ea3i th\u00edch t\u1ea1i sao thi\u1ebft k\u1ebf l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o.<\/p>\n\n\n\n

1. T\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean m\u1ea1nh m\u1ebd<\/h3>\n\n\n\n

Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u201cB\u1ea1n kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 hai \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean\u201d<\/em>, v\u00e0 trong m\u00f4i tr\u01b0\u1eddng kinh doanh, \u0111i\u1ec1u n\u00e0y c\u00e0ng \u0111\u00fang.
M\u1ed9t thi\u1ebft k\u1ebf website tinh t\u1ebf, logo \u0111\u1ed9c \u0111\u00e1o hay b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p s\u1ebd ngay l\u1eadp t\u1ee9c gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt gi\u1eefa th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.
Trong th\u1eddi \u0111\u1ea1i kh\u00e1ch h\u00e0ng ch\u1ec9 d\u00e0nh v\u00e0i gi\u00e2y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf ch\u00ednh l\u00e0 t\u1ea5m danh thi\u1ebfp tr\u1ef1c quan<\/strong> gi\u00fap doanh nghi\u1ec7p chinh ph\u1ee5c \u00e1nh nh\u00ecn ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n

2. X\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/h3>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng h\u00ecnh th\u00e0nh trong ng\u00e0y m\u1ed9t ng\u00e0y hai; n\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 nh\u1ea5t qu\u00e1n<\/strong> trong m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf.
Khi kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y m\u1ed9t m\u00e0u s\u1eafc ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng v\u00e0 ngay l\u1eadp t\u1ee9c li\u00ean t\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y thi\u1ebft k\u1ebf \u0111\u00e3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh.
S\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd m\u00e0 c\u00f2n gieo ni\u1ec1m tin d\u00e0i h\u1ea1n<\/strong> trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, bi\u1ebfn h\u1ecd t\u1eeb ng\u01b0\u1eddi mua m\u1ed9t l\u1ea7n th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n

3. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n th\u1ea9m m\u1ef9 \u2014 n\u00f3 c\u00f2n li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00ednh n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/strong>.
M\u1ed9t website \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf khoa h\u1ecdc, d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ebd khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i l\u00e2u h\u01a1n, kh\u00e1m ph\u00e1 nhi\u1ec1u h\u01a1n v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t.
Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t tr\u1ea3i nghi\u1ec7m r\u1ed1i r\u1eafm, thi\u1ebfu tr\u1ef1c quan c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf ch\u1ec9 sau v\u00e0i gi\u00e2y.
\u0110\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) ch\u00ednh l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n

4. Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n<\/h3>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u00f4ng tin ng\u00e0y c\u00e0ng d\u00e0y \u0111\u1eb7c, kh\u1ea3 n\u0103ng \u0111\u01a1n gi\u1ea3n h\u00f3a<\/strong> l\u00e0 m\u1ed9t s\u1ee9c m\u1ea1nh.
Thi\u1ebft k\u1ebf gi\u1ecfi c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh h\u00ecnh \u1ea3nh, bi\u1ec3u \u0111\u1ed3 ho\u1eb7c infographic d\u1ec5 ti\u1ebfp thu, gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i.
\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian cho ng\u01b0\u1eddi xem m\u00e0 c\u00f2n gi\u00fap th\u00f4ng \u0111i\u1ec7p \u0111\u1ecdng l\u1ea1i l\u00e2u h\u01a1n trong tr\u00ed nh\u1edb<\/strong>.<\/p>\n\n\n\n

5. T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu<\/h3>\n\n\n\n

M\u1ed9t n\u00fat Call to Action<\/strong> \u0111\u01b0\u1ee3c \u0111\u1eb7t kh\u00e9o l\u00e9o, m\u1ed9t Landing Page \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u th\u1ecb gi\u00e1c, hay m\u1ed9t lu\u1ed3ng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u01b0\u1ee3t m\u00e0\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.
Thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 \u201cl\u00e0m \u0111\u1eb9p\u201d cho s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 khoa h\u1ecdc d\u1eabn d\u1eaft h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/strong>, gi\u00fap h\u1ecd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

B\u1eb1ng ch\u1ee9ng t\u1eeb McKinsey Design Index (MDI)<\/h2>\n\n\n\n

McKinsey & Company \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u tr\u00ean 300 c\u00f4ng ty ni\u00eam y\u1ebft trong 5 n\u0103m \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a thi\u1ebft k\u1ebf \u0111\u1ebfn hi\u1ec7u su\u1ea5t kinh doanh.
K\u1ebft qu\u1ea3 cho th\u1ea5y, c\u00e1c c\u00f4ng ty n\u1eb1m trong top 25% v\u1ec1 \u0111i\u1ec3m MDI<\/strong> \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng doanh thu cao h\u01a1n 32 \u0111i\u1ec3m ph\u1ea7n tr\u0103m<\/strong> v\u00e0 t\u1ed5ng l\u1ee3i nhu\u1eadn cho c\u1ed5 \u0111\u00f4ng (TRS) cao h\u01a1n 56 \u0111i\u1ec3m ph\u1ea7n tr\u0103m<\/strong> so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.
\u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ef1c s\u1ef1 th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng<\/strong> cho nh\u1eefng doanh nghi\u1ec7p coi thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

4 tr\u1ee5 c\u1ed9t c\u1ee7a thi\u1ebft k\u1ebf xu\u1ea5t s\u1eafc theo McKinsey<\/h2>\n\n\n\n

1. L\u00e3nh \u0111\u1ea1o c\u00f3 t\u01b0 duy ph\u00e2n t\u00edch<\/h3>\n\n\n\n

Doanh nghi\u1ec7p th\u00e0nh c\u00f4ng coi thi\u1ebft k\u1ebf l\u00e0 v\u1ea5n \u0111\u1ec1 qu\u1ea3n tr\u1ecb c\u1ea5p cao<\/strong>, kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn s\u00e1ng t\u1ea1o.
H\u1ecd \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 thi\u1ebft k\u1ebf b\u1eb1ng d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch h\u1ecd theo d\u00f5i doanh thu hay chi ph\u00ed.
\u0110i\u1ec1u n\u00e0y gi\u00fap thi\u1ebft k\u1ebf tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong>, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u201cy\u1ebfu t\u1ed1 trang tr\u00ed\u201d.<\/p>\n\n\n\n

\n
\"H\u00ecnh<\/figure>\n<\/figure>\n\n\n\n

M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 ch\u00ednh l\u00e0 \u0111\u01b0a thi\u1ebft k\u1ebf l\u00ean t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c.<\/em><\/p>\n\n\n\n

2. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng to\u00e0n di\u1ec7n<\/h3>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u ph\u00e1 b\u1ecf r\u00e0o c\u1ea3n gi\u1eefa thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u1ecbch v\u1ee5, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch<\/strong> tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.
V\u00ed d\u1ee5, m\u1ed9t chu\u1ed7i kh\u00e1ch s\u1ea1n \u0111\u00e3 t\u0103ng 3% t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u1edd m\u1ed9t chi ti\u1ebft r\u1ea5t nh\u1ecf nh\u01b0ng \u0111\u1ea7y c\u1ea3m x\u00fac: t\u1eb7ng kh\u00e1ch m\u1ed9t con v\u1ecbt cao su phi\u00ean b\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd s\u01b0u t\u1ea7m khi gh\u00e9 th\u0103m c\u00e1c chi nh\u00e1nh kh\u00e1c.
\u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m<\/strong> \u0111\u00f4i khi kh\u00f4ng n\u1eb1m \u1edf c\u00f4ng ngh\u1ec7, m\u00e0 \u1edf s\u1ef1 tinh t\u1ebf trong t\u1eebng chi ti\u1ebft.<\/p>\n\n\n\n

\n
\"S\u01a1<\/figure>\n<\/figure>\n\n\n\n

Doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u k\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd (thi\u1ebft b\u1ecb), k\u1ef9 thu\u1eadt s\u1ed1 (\u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i) v\u00e0 d\u1ecbch v\u1ee5 (t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean) th\u00e0nh m\u1ed9t chu\u1ed7i tr\u1ea3i nghi\u1ec7m duy nh\u1ea5t, th\u1ed1ng nh\u1ea5t, mang l\u1ea1i c\u1ea3m gi\u00e1c li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n

3. N\u00e2ng cao t\u00e0i n\u0103ng \u0111a ch\u1ee9c n\u0103ng<\/h3>\n\n\n\n

Nh\u1eefng c\u00f4ng ty xu\u1ea5t s\u1eafc kh\u00f4ng \u0111\u1ec3 thi\u1ebft k\u1ebf b\u1ecb \u201c\u0111\u00f3ng khung\u201d trong ph\u00f2ng thi\u1ebft k\u1ebf.
H\u1ecd t\u00edch h\u1ee3p nh\u00e0 thi\u1ebft k\u1ebf v\u00e0o c\u00e1c nh\u00f3m marketing, k\u1ef9 thu\u1eadt, s\u1ea3n ph\u1ea9m\u2026 \u0111\u1ec3 t\u1ea1o ra gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n<\/strong> t\u1eeb g\u00f3c nh\u00ecn \u0111a chi\u1ec1u.
Th\u1ef1c t\u1ebf, c\u00e1c c\u00f4ng ty ti\u00eau d\u00f9ng (CPG) t\u00edch h\u1ee3p t\u1ed1t nh\u1ea5t c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m cao h\u01a1n 7% so v\u1edbi nh\u1eefng c\u00f4ng ty k\u00e9m nh\u1ea5t.<\/p>\n\n\n\n

\n
\"S\u01a1<\/figure>\n<\/figure>\n\n\n\n

Nh\u00e0 thi\u1ebft k\u1ebf (t\u00e2m \u0111i\u1ec3m) l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c nh\u00f3m marketing, k\u1ef9 thu\u1eadt v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o ra m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, t\u00edch h\u1ee3p c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c ti\u1ec5n t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau.<\/em><\/p>\n\n\n\n

4. V\u00f2ng l\u1eb7p c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/h3>\n\n\n\n

Doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u kh\u00f4ng coi thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t th\u1eddi, m\u00e0 l\u00e0 m\u1ed9t quy tr\u00ecnh li\u00ean t\u1ee5c<\/strong> g\u1ed3m th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi v\u00e0 tinh ch\u1ec9nh.
M\u1ed9t c\u00f4ng ty game tr\u1ef1c tuy\u1ebfn t\u1eebng t\u0103ng 25% doanh thu ch\u1ec9 nh\u1edd c\u1ea3i thi\u1ec7n nh\u1ecf trong giao di\u1ec7n trang ch\u1ee7<\/strong>, gi\u00fap ng\u01b0\u1eddi ch\u01a1i t\u00ecm th\u1ea5y t\u00ednh n\u0103ng quan tr\u1ecdng d\u1ec5 h\u01a1n.
B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0: s\u1ef1 c\u1ea3i thi\u1ec7n nh\u1ecf nh\u01b0ng \u0111\u00fang ch\u1ed7, d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh kh\u1ed5ng l\u1ed3<\/strong>.<\/p>\n\n\n\n

L\u1eddi k\u1ebft: \u0110\u00e3 \u0111\u1ebfn l\u00fac xem thi\u1ebft k\u1ebf l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean “c\u1ea3m t\u00ednh”, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u v\u00e0 c\u00e1c case study th\u00e0nh c\u00f4ng. T\u1ea7m quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng qua nh\u1eefng con s\u1ed1 t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn m\u00e0 c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

T\u1ea1i Reputyze Asia, ch\u00fang t\u00f4i tin r\u1eb1ng thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c t\u1ea1o ra nh\u1eefng t\u00e1c ph\u1ea9m \u0111\u1eb9p m\u1eaft. Ch\u00fang t\u00f4i k\u1ebft h\u1ee3p t\u01b0 duy K\u1ef9 thu\u1eadt v\u00e0 S\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng bi\u1ebfn thi\u1ebft k\u1ebf th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay, thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn “c\u00f3 th\u00ec t\u1ed1t” m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. V\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t agency chuy\u00ean v\u1ec1 Digital Marketing & […]<\/p>\n","protected":false},"author":1,"featured_media":21362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[381],"tags":[],"class_list":["post-19689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-creative-vi"],"acf":[],"yoast_head":"\nVai Tr\u00f2 C\u1ee7a Thi\u1ebft K\u1ebf S\u00e1ng T\u1ea1o Trong T\u0103ng Tr\u01b0\u1edfng Doanh Nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o trong t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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