{"id":18983,"date":"2025-08-05T03:05:57","date_gmt":"2025-08-05T03:05:57","guid":{"rendered":"https:\/\/client.digityze.asia\/multisite\/?p=18983"},"modified":"2026-01-02T08:21:35","modified_gmt":"2026-01-02T08:21:35","slug":"ung-dung-thuc-te-ao-vr-va-thuc-te-tang-cuong-ar-trong-marketing-xu-huong-cach-trien-khai-va-loi-ich-vuot-troi","status":"publish","type":"post","link":"https:\/\/client.digityze.asia\/multisite\/vi\/blog\/ung-dung-thuc-te-ao-vr-va-thuc-te-tang-cuong-ar-trong-marketing-xu-huong-cach-trien-khai-va-loi-ich-vuot-troi\/","title":{"rendered":"\u1ee8ng d\u1ee5ng Th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) trong Marketing: Xu h\u01b0\u1edbng, C\u00e1ch tri\u1ec3n khai v\u00e0 L\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i"},"content":{"rendered":"\n
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\"Ng\u01b0\u1eddi<\/figure>\n<\/figure>\n\n\n\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111\u00e3 b\u1ee9t ph\u00e1 ra kh\u1ecfi gi\u1edbi h\u1ea1n c\u1ee7a ng\u00e0nh game hay gi\u1ea3i tr\u00ed, \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i. Kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng lai, VR v\u00e0 AR gi\u1edd \u0111\u00e2y \u0111ang hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u1eabn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 VR\/AR marketing<\/strong> \u2013 t\u1eeb kh\u00e1i ni\u1ec7m, l\u1ee3i \u00edch \u0111\u1ebfn c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Hi\u1ec3u \u0111\u00fang v\u1ec1 VR v\u00e0 AR trong Marketing<\/h3>\n\n\n\n

VR (Virtual Reality) l\u00e0 g\u00ec?<\/h4>\n\n\n\n

VR (Virtual Reality)<\/strong> l\u00e0 c\u00f4ng ngh\u1ec7 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi \u1ea3o ho\u00e0n to\u00e0n nh\u1eadp vai, \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng “\u0111\u1eafm ch\u00ecm” qua k\u00ednh th\u1ef1c t\u1ebf \u1ea3o. Trong marketing, VR mang \u0111\u1ebfn c\u00e1c showroom \u1ea3o<\/strong> \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ea7n \u0111\u1ebfn c\u1eeda h\u00e0ng, ho\u1eb7c x\u00e2y d\u1ef1ng game th\u01b0\u01a1ng hi\u1ec7u<\/strong> nh\u1eb1m t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

AR (Augmented Reality) l\u00e0 g\u00ec?<\/h4>\n\n\n\n

AR (Augmented Reality)<\/strong> l\u00e0 c\u00f4ng ngh\u1ec7 t\u0103ng c\u01b0\u1eddng th\u1ebf gi\u1edbi th\u1ef1c b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o \u0111\u00f3 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1. Ng\u01b0\u1eddi d\u00f9ng v\u1eabn nh\u00ecn th\u1ea5y m\u00f4i tr\u01b0\u1eddng xung quanh, nh\u01b0ng \u0111\u01b0\u1ee3c b\u1ed5 sung h\u00ecnh \u1ea3nh 3D, hi\u1ec7u \u1ee9ng ho\u1eb7c th\u00f4ng tin h\u01b0\u1edbng d\u1eabn. \u1ee8ng d\u1ee5ng ph\u1ed5 bi\u1ebfn bao g\u1ed3m filter th\u1eed s\u1ea3n ph\u1ea9m<\/strong> (trang \u0111i\u1ec3m, qu\u1ea7n \u00e1o, n\u1ed9i th\u1ea5t) tr\u1ef1c ti\u1ebfp qua camera \u0111i\u1ec7n tho\u1ea1i, hay b\u1ea3n \u0111\u1ed3 AR trong s\u1ef1 ki\u1ec7n<\/strong> gi\u00fap kh\u00e1ch tham quan d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1eddng \u0111\u1ebfn c\u00e1c gian h\u00e0ng.<\/p>\n\n\n\n

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\"Ng\u01b0\u1eddi
AR (Augmented Reality) l\u00e0 c\u00f4ng ngh\u1ec7 t\u0103ng c\u01b0\u1eddng th\u1ebf gi\u1edbi th\u1ef1c b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o \u0111\u00f3 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Hi\u1ec3u \u0111\u00fang v\u1ec1 VR v\u00e0 AR trong Marketing nh\u1eb1m n\u00e2ng cao s\u1ef1 tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n

So s\u00e1nh nhanh VR v\u00e0 AR trong marketing:<\/h4>\n\n\n\n
Ti\u00eau ch\u00ed<\/strong><\/td>VR<\/strong><\/td>AR<\/strong><\/td><\/tr>
Kh\u00f4ng gian<\/td>\u1ea2o 100%<\/td>Th\u1ebf gi\u1edbi th\u1ef1c + \u1ea3o<\/td><\/tr>
Thi\u1ebft b\u1ecb<\/td>K\u00ednh VR chuy\u00ean d\u1ee5ng<\/td>Smartphone, tablet<\/td><\/tr>
M\u1ee5c \u0111\u00edch<\/td>Tr\u1ea3i nghi\u1ec7m nh\u1eadp vai s\u00e2u<\/td>T\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u1eddi<\/td><\/tr>
Chi ph\u00ed tri\u1ec3n khai<\/td>Cao h\u01a1n<\/td>Linh ho\u1ea1t, d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n<\/td><\/tr>
\u1ee8ng d\u1ee5ng ph\u1ed5 bi\u1ebfn<\/td>Showroom, game, event<\/td>Filter, qu\u1ea3ng c\u00e1o, h\u01b0\u1edbng d\u1eabn<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng VR v\u00e0 AR trong chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h3>\n\n\n\n

Vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111ang m\u1edf ra nh\u1eefng c\u00e1nh c\u1eeda m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 t\u00e2n ti\u1ebfn, VR v\u00e0 AR c\u00f2n mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i, gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i<\/h4>\n\n\n\n

VR v\u00e0 AR cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c nh\u1ea5t, g\u1ea7n nh\u01b0 “nh\u01b0 th\u1eadt” ngay c\u1ea3 tr\u01b0\u1edbc khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n\n\n\n

– Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m:<\/strong> Thay v\u00ec ch\u1ec9 xem h\u00ecnh \u1ea3nh hay video, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 “t\u01b0\u01a1ng t\u00e1c” tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m trong kh\u00f4ng gian 3D. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 \u1ee9ng d\u1ee5ng IKEA Place<\/strong>. V\u1edbi AR, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t th\u1eed c\u00e1c m\u00f3n \u0111\u1ed3 n\u1ed9i th\u1ea5t \u1ea3o v\u00e0o ch\u00ednh c\u0103n ph\u00f2ng c\u1ee7a m\u00ecnh \u0111\u1ec3 xem ch\u00fang tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, k\u00edch th\u01b0\u1edbc ra sao v\u00e0 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ed5ng th\u1ec3 kh\u00f4ng gian hay kh\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ef1 tin h\u01a1n.<\/p>\n\n\n\n

– C\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a:<\/strong> VR v\u00e0 AR cho ph\u00e9p t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a s\u00e2u s\u1eafc, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 ng\u00e0nh th\u1eddi trang, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 “th\u1eed” qu\u1ea7n \u00e1o ho\u1eb7c ph\u1ee5 ki\u1ec7n \u1ea3o tr\u00ean ng\u01b0\u1eddi m\u00ecnh th\u00f4ng qua AR, gi\u00fap h\u1ecd ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u01b0ng \u00fd m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn t\u1eadn c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 ho\u00e0n h\u00e0ng<\/h4>\n\n\n\n

Khi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, s\u1ef1 t\u1ef1 tin trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 \u0111\u00e1ng k\u1ec3, d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3.<\/p>\n\n\n\n

– Gi\u1ea3m r\u1ee7i ro mua s\u1eafm:<\/strong> Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ng\u1ea7n ng\u1ea1i mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00ec kh\u00f4ng th\u1ec3 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. VR v\u00e0 AR gi\u1ea3i quy\u1ebft n\u1ed7i lo n\u00e0y b\u1eb1ng c\u00e1ch m\u00f4 ph\u1ecfng tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ef1c t\u1ebf. Sephora Virtual Artist<\/strong> l\u00e0 m\u1ed9t minh ch\u1ee9ng r\u00f5 n\u00e9t. \u1ee8ng d\u1ee5ng n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed c\u00e1c m\u00e0u son, ph\u1ea5n m\u1eaft v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m kh\u00e1c b\u1eb1ng c\u00f4ng ngh\u1ec7 AR. K\u1ebft qu\u1ea3 l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng t\u0103ng m\u1ea1nh v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng ho\u00e0n tr\u1ea3 gi\u1ea3m \u0111\u00e1ng k\u1ec3, b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 h\u00ecnh dung \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o tr\u00ean khu\u00f4n m\u1eb7t h\u1ecd tr\u01b0\u1edbc khi mua.<\/p>\n\n\n\n

– \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n:<\/strong> Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc cho \u0111\u1ebfn c\u00e1ch n\u00f3 s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng, h\u1ecd s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft, h\u1ea1n ch\u1ebf t\u1ed1i \u0111a vi\u1ec7c mua h\u00e0ng theo c\u1ea3m t\u00ednh.<\/p>\n\n\n\n

T\u1ea1o kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/h4>\n\n\n\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt. C\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1eed d\u1ee5ng VR\/AR th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o, ti\u00ean phong trong c\u00f4ng ngh\u1ec7, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

– V\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u00f4ng ngh\u1ec7:<\/strong> Vi\u1ec7c \u1ee9ng d\u1ee5ng VR\/AR kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111\u1ea1i, lu\u00f4n t\u00ecm t\u00f2i v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n

– G\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd:<\/strong> Nh\u1eefng tr\u1ea3i nghi\u1ec7m marketing b\u1eb1ng VR\/AR th\u01b0\u1eddng \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f3 qu\u00ean. V\u00ed d\u1ee5, chi\u1ebfn d\u1ecbch c\u1ee7a Burger King Brazil<\/strong> t\u1ea1o ra m\u1ed9t filter AR cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng “\u0111\u1ed1t ch\u00e1y” qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1. Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y ti\u1ebfng c\u01b0\u1eddi m\u00e0 c\u00f2n t\u1ea1o ra hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, lan truy\u1ec1n nhanh ch\u00f3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, gi\u00fap Burger King n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

Th\u00fac \u0111\u1ea9y n\u1ed9i dung lan truy\u1ec1n (Viral)<\/h4>\n\n\n\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1 t\u1eeb VR\/AR c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch s\u1ef1 chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (User-Generated Content \u2013 UGC), g\u00f3p ph\u1ea7n lan truy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

– T\u1ea1o s\u1ef1 th\u00edch th\u00fa v\u00e0 chia s\u1ebb:<\/strong> Khi ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb nh\u01b0 m\u1ed9t filter AR \u0111\u1ed9c \u0111\u00e1o tr\u00ean TikTok ho\u1eb7c Instagram do th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra, h\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u1ef1 nhi\u00ean mu\u1ed1n chia s\u1ebb tr\u1ea3i nghi\u1ec7m \u0111\u00f3 v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n. \u0110i\u1ec1u n\u00e0y bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng “\u0111\u1ea1i s\u1ee9” t\u1ef1 nguy\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

– Hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u1ef1 nhi\u00ean:<\/strong> C\u00e1c filter AR tr\u00ean TikTok\/Instagram \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan truy\u1ec1n m\u1ea1nh m\u1ebd. M\u1ed7i l\u01b0\u1ee3t chia s\u1ebb, m\u1ed7i video hay h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng filter \u0111\u00f3 \u0111\u1ec1u l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed v\u00e0 v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3. N\u00f3 kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n m\u00e0 c\u00f2n c\u00f3 t\u00ednh x\u00e1c th\u1ef1c cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, v\u00ec n\u00f3 \u0111\u1ebfn t\u1eeb ch\u00ednh nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n

C\u00e1c h\u00ecnh th\u1ee9c \u1ee9ng d\u1ee5ng VR v\u00e0 AR ph\u1ed5 bi\u1ebfn trong Marketing hi\u1ec7n nay<\/h3>\n\n\n\n
\n
\"Minh
C\u00e1c h\u00ecnh th\u1ee9c \u1ee9ng d\u1ee5ng VR v\u00e0 AR ph\u1ed5 bi\u1ebfn trong Marketing hi\u1ec7n nay \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m (Virtual Try-On \/ AR Try-On)<\/h4>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m \u1ea3o cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m th\u1eadt, th\u00f4ng qua camera tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng.<\/em><\/p>\n\n\n\n

– K\u00ednh m\u1eaft, Trang s\u1ee9c, M\u0169:<\/em><\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 “\u0111eo th\u1eed” c\u00e1c m\u1eabu k\u00ednh m\u1eaft, v\u00f2ng c\u1ed5, khuy\u00ean tai hay m\u0169 tr\u1ef1c ti\u1ebfp tr\u00ean khu\u00f4n m\u1eb7t c\u1ee7a m\u00ecnh th\u00f4ng qua camera. C\u00f4ng ngh\u1ec7 nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng (facial tracking) \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u1ea3o b\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo c\u1eed \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, mang l\u1ea1i c\u00e1i nh\u00ecn ch\u00e2n th\u1ef1c v\u1ec1 vi\u1ec7c s\u1ea3n ph\u1ea9m tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o khi \u0111\u01b0\u1ee3c \u0111eo. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 h\u00e0ng v\u00e0 t\u0103ng s\u1ef1 t\u1ef1 tin khi mua s\u1eafm online.<\/em><\/p>\n\n\n\n

– Qu\u1ea7n \u00e1o v\u00e0 Gi\u00e0y d\u00e9p:<\/em><\/strong> C\u00e1c \u1ee9ng d\u1ee5ng AR ti\u00ean ti\u1ebfn cho ph\u00e9p kh\u00e1ch h\u00e0ng “m\u1eb7c th\u1eed” qu\u1ea7n \u00e1o ho\u1eb7c “\u0111i th\u1eed” gi\u00e0y d\u00e9p \u1ea3o. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 qu\u00e9t 3D v\u00e0 thu\u1eadt to\u00e1n d\u1ef1ng h\u00ecnh c\u01a1 th\u1ec3 (body tracking), s\u1ea3n ph\u1ea9m \u1ea3o c\u00f3 th\u1ec3 \u00f4m s\u00e1t v\u00e0 hi\u1ec3n th\u1ecb \u0111\u00fang k\u00edch th\u01b0\u1edbc, ki\u1ec3u d\u00e1ng tr\u00ean c\u01a1 th\u1ec3 ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 th\u1eed nhi\u1ec1u m\u1eabu m\u00e3 nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n thay \u0111\u1ed3 v\u1eadt l\u00fd.<\/em><\/p>\n\n\n\n

– Makeup \u1ea3o:<\/em><\/strong> C\u00e1c \u1ee9ng d\u1ee5ng trang \u0111i\u1ec3m \u1ea3o s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m makeup nh\u01b0 son m\u00f4i, ph\u1ea5n m\u1eaft, k\u1ebb m\u1eaft, m\u00e1 h\u1ed3ng tr\u1ef1c ti\u1ebfp l\u00ean khu\u00f4n m\u1eb7t ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u00e0n h\u00ecnh. C\u00e1c hi\u1ec7u \u1ee9ng m\u00e0u s\u1eafc, \u0111\u1ed9 b\u00f3ng v\u00e0 k\u1ebft c\u1ea5u \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng ch\u00e2n th\u1ef1c, cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed nghi\u1ec7m nhi\u1ec1u phong c\u00e1ch trang \u0111i\u1ec3m kh\u00e1c nhau tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m th\u1eadt. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m l\u1edbn nh\u01b0 L’Or\u00e9al, Sephora \u0111\u00e3 tri\u1ec3n khai th\u00e0nh c\u00f4ng t\u00ednh n\u0103ng n\u00e0y.<\/em><\/p>\n\n\n\n

\u0110\u1eb7t \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u00e0o ph\u00f2ng th\u1eadt (Home Decor & Furniture Placement)<\/h4>\n\n\n\n

C\u00f4ng ngh\u1ec7 AR cho ph\u00e9p kh\u00e1ch h\u00e0ng h\u00ecnh dung c\u00e1ch s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong kh\u00f4ng gian s\u1ed1ng c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi mua.<\/em><\/p>\n\n\n\n

– \u1ee8ng d\u1ee5ng c\u1ee7a IKEA, Wayfair, Lowe’s:<\/em><\/strong> C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u1ed9i th\u1ea5t l\u1edbn \u0111\u00e3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e1c m\u00f4 h\u00ecnh 3D c\u1ee7a gh\u1ebf sofa, b\u00e0n, t\u1ee7, gi\u01b0\u1eddng hay \u0111\u00e8n v\u00e0o kh\u00f4ng gian ph\u00f2ng th\u1eadt c\u1ee7a h\u1ecd th\u00f4ng qua camera. \u1ee8ng d\u1ee5ng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh k\u00edch th\u01b0\u1edbc v\u00e0 g\u00f3c nh\u00ecn c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea3o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 xem s\u1ea3n ph\u1ea9m c\u00f3 v\u1eeba v\u1eb7n, h\u00e0i h\u00f2a v\u1edbi phong c\u00e1ch v\u00e0 m\u00e0u s\u1eafc hi\u1ec7n c\u00f3 trong ph\u00f2ng hay kh\u00f4ng.<\/em><\/p>\n\n\n\n

– T\u00f9y ch\u1ec9nh m\u00e0u s\u1eafc, ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m:<\/em><\/strong> Ngo\u00e0i vi\u1ec7c \u0111\u1eb7t s\u1ea3n ph\u1ea9m v\u00e0o kh\u00f4ng gian, m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng AR c\u00f2n cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i m\u00e0u s\u1eafc, ch\u1ea5t li\u1ec7u, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 t\u00f9y ch\u1ec9nh c\u00e1c chi ti\u1ebft nh\u1ecf c\u1ee7a s\u1ea3n ph\u1ea9m ngay tr\u00ean m\u00e0n h\u00ecnh. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 xem m\u1ed9t chi\u1ebfc gh\u1ebf sofa v\u1edbi nhi\u1ec1u lo\u1ea1i v\u1ea3i ho\u1eb7c m\u00e0u s\u1eafc kh\u00e1c nhau, gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ch\u00ednh x\u00e1c h\u01a1n v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/em><\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c (AR Ads, VR Content)<\/h4>\n\n\n\n

AR v\u00e0 VR \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, bi\u1ebfn qu\u1ea3ng c\u00e1o t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ee5 \u0111\u1ed9ng th\u00e0nh t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1eafm ch\u00ecm.<\/em><\/p>\n\n\n\n

– AR Ads tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Instagram, Snapchat, TikTok):<\/em><\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o AR ph\u1ed5 bi\u1ebfn nh\u1ea5t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c b\u1ed9 l\u1ecdc (filters) ho\u1eb7c hi\u1ec7u \u1ee9ng AR \u0111\u1eb7c bi\u1ec7t li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd. Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c tr\u1ea3i nghi\u1ec7m hi\u1ec7u \u1ee9ng AR tr\u00ean camera c\u1ee7a m\u00ecnh (v\u00ed d\u1ee5: th\u1eed k\u00ednh, trang \u0111i\u1ec3m \u1ea3o, ho\u1eb7c ch\u01a1i m\u1ed9t mini-game AR). \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p.<\/em><\/p>\n\n\n\n

– VR Content (Video 360 \u0111\u1ed9, Tr\u1ea3i nghi\u1ec7m \u0111\u1eafm ch\u00ecm):<\/em><\/strong> VR mang \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u1ea1o ra n\u1ed9i dung 360 \u0111\u1ed9 v\u00e0 tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n \u0111\u1eafm ch\u00ecm, l\u00fd t\u01b0\u1edfng cho c\u00e1c ng\u00e0nh c\u1ea7n truy\u1ec1n t\u1ea3i kh\u00f4ng gian ho\u1eb7c c\u1ea3m x\u00fac.<\/em><\/p>\n\n\n\n

– Du l\u1ecbch:<\/em><\/strong> Kh\u00e1ch s\u1ea1n, khu ngh\u1ec9 d\u01b0\u1ee1ng, ho\u1eb7c c\u00f4ng ty du l\u1ecbch c\u00f3 th\u1ec3 t\u1ea1o video 360 \u0111\u1ed9 v\u1ec1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m, ph\u00f2ng \u1ed1c, ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 “tham quan” c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn ti\u1ec1m n\u0103ng ngay t\u1ea1i nh\u00e0, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf h\u01a1n nhi\u1ec1u so v\u1edbi h\u00ecnh \u1ea3nh hay video truy\u1ec1n th\u1ed1ng.<\/em><\/p>\n\n\n\n

– B\u1ea5t \u0111\u1ed9ng s\u1ea3n:<\/em><\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chuy\u1ebfn “tham quan \u1ea3o” (virtual tour) c\u00e1c c\u0103n h\u1ed9 m\u1eabu, nh\u00e0 ph\u1ed1, ho\u1eb7c d\u1ef1 \u00e1n m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn t\u1eadn n\u01a1i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng \u1edf xa ho\u1eb7c mu\u1ed1n xem nhi\u1ec1u l\u1ef1a ch\u1ecdn trong th\u1eddi gian ng\u1eafn.<\/em><\/p>\n\n\n\n

– \u00d4 t\u00f4:<\/em><\/strong> C\u00e1c h\u00e3ng xe h\u01a1i c\u00f3 th\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m l\u00e1i th\u1eed \u1ea3o ho\u1eb7c cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 n\u1ed9i th\u1ea5t, ngo\u1ea1i th\u1ea5t c\u1ee7a xe \u1edf g\u00f3c nh\u00ecn 360 \u0111\u1ed9, th\u1eadm ch\u00ed t\u00f9y ch\u1ec9nh m\u00e0u s\u1eafc v\u00e0 t\u00ednh n\u0103ng ngay trong m\u00f4i tr\u01b0\u1eddng VR.<\/em><\/p>\n\n\n\n

S\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i ch\u1ee3 \u1ea3o (Virtual Events, Virtual Showrooms)<\/h3>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a v\u00e0 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c t\u1eeb xa, s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i ch\u1ee3 \u1ea3o tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n

– Tri\u1ec3n l\u00e3m \u1ea3o \/ Showroom \u1ea3o 3D:<\/em><\/strong> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng kh\u00f4ng gian tri\u1ec3n l\u00e3m 3D ho\u00e0n ch\u1ec9nh tr\u00ean n\u1ec1n t\u1ea3ng web ho\u1eb7c \u1ee9ng d\u1ee5ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 “\u0111i b\u1ed9” qua c\u00e1c gian h\u00e0ng \u1ea3o, xem c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y trong m\u00f4i tr\u01b0\u1eddng 3D t\u01b0\u01a1ng t\u00e1c, ph\u00f3ng to, xoay 360 \u0111\u1ed9, v\u00e0 th\u1eadm ch\u00ed nh\u1ea5p v\u00e0o \u0111\u1ec3 xem th\u00f4ng tin chi ti\u1ebft, video ho\u1eb7c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u m\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi \u0111\u1ecba l\u00fd hay th\u1eddi gian.<\/em><\/p>\n\n\n\n

– T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi trong m\u00f4i tr\u01b0\u1eddng VR:<\/em><\/strong> Thay v\u00ec m\u1ed9t bu\u1ed5i l\u1ec5 ra m\u1eaft truy\u1ec1n th\u1ed1ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi VR \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham gia s\u1ef1 ki\u1ec7n d\u01b0\u1edbi d\u1ea1ng avatar, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c m\u00e0n h\u00ecnh l\u1edbn tr\u00ecnh chi\u1ebfu th\u00f4ng tin s\u1ea3n ph\u1ea9m, tham gia c\u00e1c bu\u1ed5i di\u1ec5n thuy\u1ebft, ho\u1eb7c th\u1eadm ch\u00ed tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m trong m\u00f4i tr\u01b0\u1eddng \u1ea3o \u0111\u1ea7y s\u00e1ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u00e1ng nh\u1edb v\u00e0 \u0111\u1ed9c \u0111\u00e1o, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n

Nh\u1eefng l\u01b0u \u00fd khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch VR\/AR marketing<\/h3>\n\n\n\n

Nh\u1eefng l\u01b0u \u00fd khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch VR\/AR trong Marketing<\/em><\/p>\n\n\n\n

Chi ph\u00ed & C\u00f4ng ngh\u1ec7: L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ed1i t\u00e1c th\u00f4ng minh<\/h4>\n\n\n\n

\u0110\u1ec3 tr\u00e1nh “\u0111\u1ed1t ti\u1ec1n” v\u00e0o c\u00e1c d\u1ef1 \u00e1n VR\/AR, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 chi ph\u00ed v\u00e0 c\u00f4ng ngh\u1ec7.<\/em><\/p>\n\n\n\n

– Kh\u00f4ng c\u1ea7n chi ph\u00ed kh\u1ed5ng l\u1ed3:<\/em><\/strong> R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1ea7m t\u01b0\u1edfng r\u1eb1ng VR\/AR \u0111\u00f2i h\u1ecfi ng\u00e2n s\u00e1ch c\u1ef1c l\u1edbn, nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i v\u1eady. C\u00e1c c\u00f4ng ngh\u1ec7 AR tr\u00ean n\u1ec1n t\u1ea3ng web (WebAR) ho\u1eb7c c\u00e1c \u1ee9ng d\u1ee5ng AR nh\u1eb9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m VR ph\u1ee9c t\u1ea1p c\u1ea7n k\u00ednh chuy\u00ean d\u1ee5ng.<\/em><\/p>\n\n\n\n

– L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p:<\/em><\/strong><\/p>\n\n\n\n

AR l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho Marketing \u0111\u1ea1i ch\u00fang:<\/em><\/strong> V\u1edbi kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch cao tr\u00ean smartphone, AR d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi VR. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Spark AR (Instagram\/Facebook), Lens Studio (Snapchat), hay c\u00e1c SDK ARKit (iOS) v\u00e0 ARCore (Android) cho ph\u00e9p b\u1ea1n t\u1ea1o ra c\u00e1c b\u1ed9 l\u1ecdc, hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c tr\u1ea3i nghi\u1ec7m “th\u1eed \u0111\u1ed3 \u1ea3o” m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. WebAR c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi v\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea7n t\u1ea3i \u1ee9ng d\u1ee5ng.<\/em><\/p>\n\n\n\n

VR d\u00e0nh cho tr\u1ea3i nghi\u1ec7m chuy\u00ean s\u00e2u h\u01a1n:<\/em><\/strong> N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc, mang t\u00ednh gi\u00e1o d\u1ee5c ho\u1eb7c gi\u1ea3i tr\u00ed cao t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n, c\u1eeda h\u00e0ng, ho\u1eb7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t, VR c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng VR \u0111\u00f2i h\u1ecfi thi\u1ebft b\u1ecb chuy\u00ean d\u1ee5ng v\u00e0 kh\u00f4ng d\u1ec5 ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang nh\u01b0 AR.<\/em><\/p>\n\n\n\n

T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c tri\u1ec3n khai c\u00f3 kinh nghi\u1ec7m:<\/em><\/strong> Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. H\u00e3y t\u00ecm nh\u1eefng c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n VR\/AR cho Marketing, c\u00f3 kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, hi\u1ec3u r\u00f5 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3. Y\u00eau c\u1ea7u xem c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd.<\/em><\/p>\n\n\n\n

UX\/UI: \u0110\u1eb7t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0m tr\u1ecdng t\u00e2m<\/h4>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch VR\/AR n\u00e0o.<\/em><\/p>\n\n\n\n

– D\u1ec5 d\u00f9ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u:<\/em><\/strong> Tr\u1ea3i nghi\u1ec7m ph\u1ea3i tr\u1ef1c quan, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u0111i\u1ec1u khi\u1ec3n. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng n\u00ean m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00e0m quen v\u1edbi c\u00e1ch t\u01b0\u01a1ng t\u00e1c. N\u1ebfu qu\u00e1 ph\u1ee9c t\u1ea1p, h\u1ecd s\u1ebd nhanh ch\u00f3ng t\u1eeb b\u1ecf.<\/em><\/p>\n\n\n\n

– T\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/em><\/strong> \u0110\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ef1c k\u1ef3 quan tr\u1ecdng. H\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi chi\u1ebfn d\u1ecbch VR\/AR c\u1ee7a b\u1ea1n th\u00f4ng qua smartphone ho\u1eb7c tablet. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi:<\/em><\/p>\n\n\n\n

– Giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng:<\/em><\/strong> C\u00e1c n\u00fat b\u1ea5m, ch\u1ec9 d\u1eabn ph\u1ea3i l\u1edbn, d\u1ec5 nh\u00ecn v\u00e0 d\u1ec5 ch\u1ea1m.<\/em><\/p>\n\n\n\n

– T\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean:<\/em><\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u1eed ch\u1ec9 quen thu\u1ed9c tr\u00ean di \u0111\u1ed9ng nh\u01b0 ch\u1ea1m, vu\u1ed1t, k\u00e9o, zoom. Tr\u00e1nh y\u00eau c\u1ea7u c\u00e1c thao t\u00e1c ph\u1ee9c t\u1ea1p ho\u1eb7c y\u00eau c\u1ea7u nhi\u1ec1u b\u01b0\u1edbc.<\/em><\/p>\n\n\n\n

– T\u1ea3i nhanh v\u00e0 m\u01b0\u1ee3t m\u00e0:<\/em><\/strong> N\u1ed9i dung AR\/VR c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ea3i nhanh v\u00e0 ch\u1ea1y m\u01b0\u1ee3t m\u00e0 tr\u00ean nhi\u1ec1u d\u00f2ng \u0111i\u1ec7n tho\u1ea1i kh\u00e1c nhau, ngay c\u1ea3 v\u1edbi k\u1ebft n\u1ed1i m\u1ea1ng kh\u00f4ng qu\u00e1 m\u1ea1nh. H\u00e3y l\u01b0u \u00fd \u0111\u1ebfn k\u00edch th\u01b0\u1edbc file v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a m\u00f4 h\u00ecnh 3D.<\/em><\/p>\n\n\n\n

– H\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng:<\/em><\/strong> Ngay t\u1eeb \u0111\u1ea7u, h\u00e3y cung c\u1ea5p c\u00e1c ch\u1ec9 d\u1eabn ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng tr\u1ea3i nghi\u1ec7m VR\/AR c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ed9ng (animations) ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng tr\u1ef1c quan.<\/em><\/p>\n\n\n\n

– Ki\u1ec3m th\u1eed li\u00ean t\u1ee5c:<\/em><\/strong> Tr\u01b0\u1edbc khi ra m\u1eaft, h\u00e3y ki\u1ec3m th\u1eed k\u1ef9 l\u01b0\u1ee1ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 kh\u00f4ng g\u1eb7p l\u1ed7i. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/em><\/p>\n\n\n\n

Thi\u1ebft b\u1ecb: Tho\u00e1t kh\u1ecfi s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o k\u00ednh VR \u0111\u1eaft ti\u1ec1n<\/h3>\n\n\n\n

\u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 ti\u1ebfp c\u1eadn, b\u1ea1n kh\u00f4ng n\u00ean \u0111\u1eb7t n\u1eb7ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb VR \u0111\u1eaft ti\u1ec1n m\u00e0 n\u00ean t\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn h\u01a1n.<\/em><\/p>\n\n\n\n

– Smartphone\/Tablet l\u00e0 “k\u00ednh VR\/AR” c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/em><\/strong> H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1edf h\u1eefu m\u1ed9t chi\u1ebfc smartphone. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua AR. C\u00e1c tr\u1ea3i nghi\u1ec7m AR tr\u00ean smartphone (nh\u01b0 th\u1eed k\u00ednh \u1ea3o, xem s\u1ea3n ph\u1ea9m 3D trong kh\u00f4ng gian th\u1ef1c, ho\u1eb7c ch\u01a1i game AR) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai r\u1ed9ng r\u00e3i v\u00e0 d\u1ec5 d\u00e0ng.<\/em><\/p>\n\n\n\n

– T\u1ed1i \u01b0u h\u00f3a cho hi\u1ec7u su\u1ea5t thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/em><\/strong><\/p>\n\n\n\n

– \u0110\u1ed3 h\u1ecda nh\u1eb9 nh\u00e0ng:<\/em><\/strong> Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh 3D qu\u00e1 n\u1eb7ng ho\u1eb7c hi\u1ec7u \u1ee9ng ph\u1ee9c t\u1ea1p g\u00e2y gi\u1eadt lag tr\u00ean \u0111i\u1ec7n tho\u1ea1i.<\/em><\/p>\n\n\n\n

– Ti\u00eau th\u1ee5 pin v\u00e0 d\u1eef li\u1ec7u:<\/em><\/strong> C\u00e2n nh\u1eafc vi\u1ec7c tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 ti\u00eau th\u1ee5 nhi\u1ec1u pin v\u00e0 d\u1eef li\u1ec7u di \u0111\u1ed9ng. Cung c\u1ea5p th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng n\u1ebfu c\u1ea7n thi\u1ebft.<\/em><\/p>\n\n\n\n

– Khi n\u00e0o n\u00ean d\u00f9ng k\u00ednh VR?<\/em><\/strong> K\u00ednh VR (nh\u01b0 Meta Quest, HTC Vive) ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t cho c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t, nh\u01b0:<\/em><\/p>\n\n\n\n

– Tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng:<\/em><\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u00f9ng k\u00ednh VR \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng ngay t\u1ea1i c\u1eeda h\u00e0ng.<\/em><\/p>\n\n\n\n

– S\u1ef1 ki\u1ec7n\/Tri\u1ec3n l\u00e3m:<\/em><\/strong> T\u1ea1o ra m\u1ed9t \u0111i\u1ec3m nh\u1ea5n \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat kh\u00e1ch tham gia.<\/em><\/p>\n\n\n\n

– \u0110\u00e0o t\u1ea1o\/Hu\u1ea5n luy\u1ec7n:<\/em><\/strong> VR mang l\u1ea1i tr\u1ea3i nghi\u1ec7m nh\u1eadp vai, hi\u1ec7u qu\u1ea3 cao trong \u0111\u00e0o t\u1ea1o.<\/em><\/p>\n\n\n\n

– Tr\u1ea3i nghi\u1ec7m cao c\u1ea5p, mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng:<\/em><\/strong> N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u00f4ng ngh\u1ec7 v\u00e0 mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch n\u00e0o kh\u00e1c.<\/em><\/p>\n\n\n\n

K\u1ebft h\u1ee3p d\u1eef li\u1ec7u: C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/h4>\n\n\n\n

S\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a VR\/AR trong Marketing n\u1eb1m \u1edf kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/em><\/p>\n\n\n\n

– Thu th\u1eadp d\u1eef li\u1ec7u h\u00e0nh vi:<\/em><\/strong> T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c k\u00eanh Digital Marketing kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi tr\u1ea3i nghi\u1ec7m VR\/AR c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n

– Th\u1eddi gian t\u01b0\u01a1ng t\u00e1c:<\/em><\/strong> Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh bao l\u00e2u \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung?<\/em><\/p>\n\n\n\n

– C\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t:<\/em><\/strong> T\u00ednh n\u0103ng n\u00e0o thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd?<\/em><\/p>\n\n\n\n

– L\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/t\u00f9y ch\u1ec9nh:<\/em><\/strong> H\u1ecd \u0111\u00e3 “th\u1eed” s\u1ea3n ph\u1ea9m n\u00e0o, ho\u1eb7c t\u00f9y ch\u1ec9nh theo c\u00e1ch n\u00e0o?<\/em><\/p>\n\n\n\n

– \u0110i\u1ec3m d\u1eebng\/tho\u00e1t:<\/em><\/strong> Ng\u01b0\u1eddi d\u00f9ng tho\u00e1t kh\u1ecfi tr\u1ea3i nghi\u1ec7m \u1edf b\u01b0\u1edbc n\u00e0o?<\/em><\/p>\n\n\n\n

– C\u00e1 nh\u00e2n h\u00f3a theo d\u1eef li\u1ec7u:<\/em><\/strong><\/p>\n\n\n\n

– \u0110\u1ec1 xu\u1ea5t n\u1ed9i dung\/s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p:<\/em><\/strong> D\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi \u0111\u00e3 ghi nh\u1eadn, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c n\u1ed9i dung AR\/VR \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh ri\u00eang cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng trong l\u1ea7n t\u01b0\u01a1ng t\u00e1c ti\u1ebfp theo. V\u00ed d\u1ee5: n\u1ebfu h\u1ecd \u0111\u00e3 “th\u1eed” m\u1ed9t chi\u1ebfc \u00e1o m\u00e0u xanh, l\u1ea7n sau b\u1ea1n c\u00f3 th\u1ec3 g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0u xanh t\u01b0\u01a1ng t\u1ef1.<\/em><\/p>\n\n\n\n

– T\u1ea1o c\u1ea3m gi\u00e1c “ri\u00eang t\u01b0 h\u00f3a”:<\/em><\/strong> Khi tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u1ea3m th\u1ea5y n\u1ed9i dung \u0111\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra “d\u00e0nh ri\u00eang cho h\u1ecd”, t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n

– T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/em><\/strong> D\u1eef li\u1ec7u h\u00e0nh vi gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng VR\/AR, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c \u0111i\u1ec3m ch\u1ea1m v\u00e0 n\u1ed9i dung \u0111\u1ec3 d\u1eabn d\u1eaft h\u1ecd \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd, chia s\u1ebb).<\/em><\/p>\n\n\n\n

– \u0110\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0:<\/em><\/strong> Khi thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, h\u00e3y lu\u00f4n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u (nh\u01b0 GDPR, CCPA). Th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng cho ng\u01b0\u1eddi d\u00f9ng v\u1ec1 vi\u1ec7c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n\n

VR\/AR k\u1ebft h\u1ee3p AI & d\u1eef li\u1ec7u l\u1edbn s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u01b0\u01a1ng lai<\/h3>\n\n\n\n
\n
\"M\u00f4
VR\/AR k\u1ebft h\u1ee3p AI & d\u1eef li\u1ec7u l\u1edbn s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u01b0\u01a1ng lai<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

C\u00f4ng ngh\u1ec7 \u0111ang ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a VR\/AR + AI + Big Data:<\/p>\n\n\n\n

– T\u1ef1 \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m AR theo h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng: AI<\/strong> ph\u00e2n t\u00edch Big Data<\/strong> t\u1eeb gi\u1edbi t\u00ednh, s\u1edf th\u00edch, v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch \u0111\u1ec3 hi\u1ec3u r\u00f5 t\u1eebng c\u00e1 nh\u00e2n. T\u1eeb \u0111\u00f3, tr\u1ea3i nghi\u1ec7m AR \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u1ee9c th\u00ec, hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c “th\u1ea5u hi\u1ec3u” v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n

– D\u00f9ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung 3D\/AR nhanh ch\u00f3ng, ti\u1ebft ki\u1ec7m th\u1eddi gian thi\u1ebft k\u1ebf: <\/strong>AI c\u00f3 th\u1ec3 bi\u1ebfn h\u00e0ng tr\u0103m \u1ea3nh 2D th\u00e0nh m\u00f4 h\u00ecnh 3D ch\u1ea5t l\u01b0\u1ee3ng cao ho\u1eb7c t\u1ea1o n\u1ed9i dung 3D m\u1edbi ho\u00e0n to\u00e0n ch\u1ec9 t\u1eeb m\u00f4 t\u1ea3 v\u0103n b\u1ea3n. Vi\u1ec7c n\u00e0y gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai chi\u1ebfn d\u1ecbch AR. AI c\u0169ng t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang ch\u1ea1y m\u01b0\u1ee3t m\u00e0 tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb.<\/p>\n\n\n\n

– Kh\u00f4ng gian VR c\u1ed9ng t\u00e1c: <\/strong>VR t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng \u1ea3o n\u01a1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ecdp h\u00e0nh, \u0111\u00e0o t\u1ea1o v\u00e0 onboarding m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi avatar c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u00f9ng xem x\u00e9t m\u00f4 h\u00ecnh 3D s\u1ea3n ph\u1ea9m, b\u1ea5t k\u1ec3 kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed di chuy\u1ec3n v\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn<\/h3>\n\n\n\n

VR AR marketing<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u201c\u0111\u1eb9p m\u1eaft\u201d, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc, \u0111\u00e1ng nh\u1edb v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng d\u00e0i l\u00e2u. Nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 s\u1edbm v\u00e0o tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o\/t\u0103ng c\u01b0\u1eddng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

Reputyze Asia l\u00e0 \u0111\u01a1n v\u1ecb  k\u1ebft h\u1ee3p k\u1ef9 thu\u1eadt \u2013 s\u00e1ng t\u1ea1o \u2013 t\u01b0 duy t\u00edch h\u1ee3p<\/p>\n\n\n\n

– Tri\u1ec3n khai AI xuy\u00ean su\u1ed1t t\u1eeb k\u1ebf ho\u1ea1ch \u0111\u1ebfn th\u1ef1c thi<\/p>\n\n\n\n

– Gi\u1ecfi c\u1ea3 content, automation l\u1eabn data tracking<\/p>\n\n\n\n

– L\u00e0m vi\u1ec7c b\u00e0i b\u1ea3n \u2013 c\u00f3 t\u00e2m \u2013 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm m\u1ed9t \u0111\u1ed1i t\u00e1c bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p AI v\u1edbi VR v\u00e0 AR trong marketing th\u00e0nh k\u1ebft qu\u1ea3 th\u1ef1c ti\u1ec5n, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111\u00e3 b\u1ee9t ph\u00e1 ra kh\u1ecfi gi\u1edbi h\u1ea1n c\u1ee7a ng\u00e0nh game hay gi\u1ea3i tr\u00ed, \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i. Kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng lai, VR v\u00e0 AR gi\u1edd […]<\/p>\n","protected":false},"author":1,"featured_media":21137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[299,319],"tags":[],"class_list":["post-18983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-consulting-vi","category-technology-innovation-for-marketing-vi"],"acf":[],"yoast_head":"\nVR AR Trong Marketing: Xu H\u01b0\u1edbng, \u1ee8ng D\u1ee5ng V\u00e0 L\u1ee3i \u00cdch N\u1ed5i B\u1eadt<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch \u1ee9ng d\u1ee5ng VR AR trong marketing \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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