{"id":56,"date":"2025-03-19T10:23:32","date_gmt":"2025-03-19T10:23:32","guid":{"rendered":"https:\/\/client.digityze.asia\/globalalliancepr\/?page_id=56"},"modified":"2025-08-15T14:08:19","modified_gmt":"2025-08-15T07:08:19","slug":"history","status":"publish","type":"page","link":"https:\/\/client.digityze.asia\/globalalliancepr\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"56\" class=\"elementor elementor-56\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ee5ae elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"58ee5ae\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/global.aries.id.vn\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/banner3.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54a7cff\" data-id=\"54a7cff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1efee custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"7c1efee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ABOUT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e58956 custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"9e58956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GLOBAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314337a elementor-widget__width-inherit custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"314337a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ALLIANCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e349028 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e349028\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8a0af\" data-id=\"6f8a0af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aba210 about-menu elementor-widget elementor-widget-sidebar\" data-id=\"1aba210\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"menu-about\"><h5 class=\"qodef-widget-title\">About Global Alliance<\/h5><div class=\"menu-about-sidebar-menu-container\"><ul id=\"menu-about-sidebar-menu\" class=\"menu\"><li id=\"menu-item-12108\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12108\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/who-we-are\/\">Who we are<\/a><\/li>\n<li id=\"menu-item-12109\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12109\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/ethics-guidelines\/\">Ethics Guidelines<\/a><\/li>\n<li id=\"menu-item-12110\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12110\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/history\/\">History<\/a><\/li>\n<li id=\"menu-item-12185\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12185\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/by-laws-policies\/\">By-laws\/ Policies<\/a><\/li>\n<li id=\"menu-item-12111\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12111\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/annual-reports\/\">Annual Reports<\/a><\/li>\n<li id=\"menu-item-12112\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12112\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/member-benefits\/\">Member Benefits<\/a><\/li>\n<li id=\"menu-item-12113\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12113\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/board-of-directors\/\">Board of Directors<\/a><\/li>\n<li id=\"menu-item-12114\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12114\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/regional-council\/\">Regional Council<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9fb9f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b9fb9f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3873c8f\" data-id=\"3873c8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca06b29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca06b29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b78f33\" data-id=\"6b78f33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a1daf elementor-widget elementor-widget-heading\" data-id=\"d9a1daf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">History<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd4963 elementor-widget elementor-widget-text-editor\" data-id=\"abd4963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Global Alliance for Public Relations and Communication Management<\/b><span style=\"font-weight: 400;\"> was conceived in 1996 and formally established in 2002 to unite PR professionals and associations worldwide. It has grown into a global body that champions ethical standards, professional development, and responsible communication.<\/span><\/p><p><span style=\"font-weight: 400;\">Key milestones include:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>1996-2002<\/b><span style=\"font-weight: 400;\">: Foundation solidified with the Global Alliance Manifesto and formation of committees. Toni Muzi Falconi elected first Chair.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2003\u20132007<\/b><span style=\"font-weight: 400;\">: Launch of the Global Code of Ethics, regional representation on the board, and World Public Relations Forums (WPRF) in Rome, Trieste, Bras\u00edlia, and Cape Town, with themes on ethics and diversity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2008\u20132012<\/b><span style=\"font-weight: 400;\">: HQ moved to Lugano, Stockholm Accords and Melbourne Mandate developed, and Global Alliance joined global advocacy efforts like the IIRC and UN NGO sector.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2013\u20132016<\/b><span style=\"font-weight: 400;\">: Continued forums and strategic partnerships; Madrid WPRF emphasized the social role of PR, and PRSK hosted the WCPREE in Kenya.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2017\u20132019<\/b><span style=\"font-weight: 400;\">: Structural reforms under President Justin Green, opening of an office in Lisbon, creation of six regional councils, and launch of global summits.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2020\u20132021<\/b><span style=\"font-weight: 400;\">: Accreditation systems and global monthly campaigns introduced; HQ moved to Z\u00fcrich with new regional offices opened in Africa, Asia, Latin America, and South Asia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2022\u2013now<\/b><span style=\"font-weight: 400;\">: WPRF 2023 held in Chennai, India; WPRF 2024 held in Bali, Indonesia; launch of the <\/span><b>World PR &amp; Communication Awards<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Global PR &amp; Communication Model<\/b><span style=\"font-weight: 400;\">; incorporation of <\/span><b>Global Alliance Responsible AI Guiding Principles for the PR and Communication Profession <\/b><span style=\"font-weight: 400;\">and advocacy for <\/span><b>a 18<\/b><b>th<\/b><b> United Nations Sustainable Development Goals<\/b><span style=\"font-weight: 400;\"> on <\/span><b>responsible communication<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">The Global Alliance today represents <\/span><b>360,000 practitioners and academics in 126 countries<\/b><span style=\"font-weight: 400;\">, leading global efforts in setting standards, promoting ethical PR practices, and advancing the profession through education, diversity, and advocacy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28d3feb elementor-hidden-mobile\" data-id=\"28d3feb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71878a about-menu elementor-widget-tablet__width-initial elementor-widget elementor-widget-sidebar\" data-id=\"d71878a\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"menu-about\"><h5 class=\"qodef-widget-title\">About Global Alliance<\/h5><div class=\"menu-about-sidebar-menu-container\"><ul id=\"menu-about-sidebar-menu-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12108\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/who-we-are\/\">Who we are<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12109\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/ethics-guidelines\/\">Ethics Guidelines<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12110\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/history\/\">History<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12185\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/by-laws-policies\/\">By-laws\/ Policies<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12111\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/annual-reports\/\">Annual Reports<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12112\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/member-benefits\/\">Member Benefits<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12113\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/board-of-directors\/\">Board of Directors<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12114\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/regional-council\/\">Regional Council<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc83d15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc83d15\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05e2cf9\" data-id=\"05e2cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81d5519 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"81d5519\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\tTimeline\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f395f2 elementor-widget elementor-widget-text-editor\" data-id=\"2f395f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Global Alliance today represents <\/span><b>360,000 practitioners and academics in 126 countries<\/b><span style=\"font-weight: 400;\">, leading global efforts in setting standards, promoting ethical PR practices, and advancing the profession through education, diversity, and advocacy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a31ed8 elementor-section-full_width qodef-elementor-content-grid about-menu elementor-section-height-default elementor-section-height-default\" data-id=\"8a31ed8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a1b9b\" data-id=\"52a1b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb17ff2 who-timeline elementor-widget elementor-widget-leroux_core_vertical_timeline\" data-id=\"fb17ff2\" data-element_type=\"widget\" data-widget_type=\"leroux_core_vertical_timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-vertical-timeline qodef-layout--standard\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t1996-2002\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\tFoundation solidified with the Global Alliance Manifesto and formation of committees. Toni Muzi Falconi elected first Chair.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t2003\u20132007\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\tLaunch of the Global Code of Ethics, regional representation on the board, and World Public Relations Forums (WPRF) in Rome, Trieste, Bras\u00edlia, and Cape Town, with themes on ethics and diversity.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t2008\u20132012\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\tHQ moved to Lugano, Stockholm Accords and Melbourne Mandate developed, and Global Alliance joined global advocacy efforts like the IIRC and UN NGO sector.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t2013\u20132016\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\tContinued forums and strategic partnerships; Madrid WPRF emphasized the social role of PR, and PRSK hosted the WCPREE in Kenya.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t2017\u20132019\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\tStructural reforms under President Justin Green, opening of an office in Lisbon, creation of six regional councils, and launch of global summits.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t2017\u20132019\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\t Accreditation systems and global monthly campaigns introduced; HQ moved to Z\u00fcrich with new regional offices opened in Africa, Asia, Latin America, and South Asia.\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"qodef-m-timeline-item\">\n\t\t\t\t\t<div class=\"qodef-m-left\">\n\t\t\t\t\t\t<h6 class=\"qodef-m-left-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<p class=\"qodef-m-left-subtitle\">\n\t\t\t\t\t\t\t2017\u20132019\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-center\">\n\t\t\t\t\t\t<span class=\"qodef-m-dot\"><\/span>\n\t\t\t\t\t\t<span class=\"qodef-m-line\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-right\">\n\t\t\t\t\t\t<h4 class=\"qodef-m-right-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<p class=\"qodef-m-right-text\">\n\t\t\t\t\t\t\tWPRF 2023 held in Chennai, India; WPRF 2024 held in Bali, Indonesia; launch of the World PR &amp; Communication Awards and Global PR &amp; Communication Model; incorporation of Global Alliance Responsible AI Guiding Principles for the PR and Communication Profession and advocacy for a 18th United Nations Sustainable Development Goals on responsible communication.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n            <div class=\"qodef-e-button-holder\">\n        <a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"#\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Download Timeline<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT GLOBAL ALLIANCE History The Global Alliance for Public Relations and Communication Management was conceived in 1996 and formally established in 2002 to unite PR professionals and associations worldwide. It has grown into a global body that champions ethical standards, professional development, and responsible communication. Key milestones include: 1996-2002: Foundation solidified with the Global Alliance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":6,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":24625,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/56\/revisions\/24625"}],"wp:attachment":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/media?parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}