{"id":54,"date":"2025-03-19T10:23:14","date_gmt":"2025-03-19T10:23:14","guid":{"rendered":"https:\/\/client.digityze.asia\/globalalliancepr\/?page_id=54"},"modified":"2025-08-28T16:44:13","modified_gmt":"2025-08-28T09:44:13","slug":"ethics-guidelines","status":"publish","type":"page","link":"https:\/\/client.digityze.asia\/globalalliancepr\/ethics-guidelines\/","title":{"rendered":"Ethics Guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"54\" class=\"elementor elementor-54\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f2ff32 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f2ff32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/global.aries.id.vn\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/banner3.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba1a858\" data-id=\"ba1a858\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791a711 custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"791a711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ABOUT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baffaaf custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"baffaaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GLOBAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fef675 elementor-widget__width-inherit custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"6fef675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ALLIANCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8d6a2 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8d6a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1a60ce\" data-id=\"d1a60ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e70842 about-menu elementor-widget elementor-widget-sidebar\" data-id=\"3e70842\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"menu-about\"><h5 class=\"qodef-widget-title\">About Global Alliance<\/h5><div class=\"menu-about-sidebar-menu-container\"><ul id=\"menu-about-sidebar-menu\" class=\"menu\"><li id=\"menu-item-12108\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12108\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/who-we-are\/\">Who we are<\/a><\/li>\n<li id=\"menu-item-12109\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12109\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/ethics-guidelines\/\">Ethics Guidelines<\/a><\/li>\n<li id=\"menu-item-12110\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12110\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/history\/\">History<\/a><\/li>\n<li id=\"menu-item-12185\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12185\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/by-laws-policies\/\">By-laws\/ Policies<\/a><\/li>\n<li id=\"menu-item-12111\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12111\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/annual-reports\/\">Annual Reports<\/a><\/li>\n<li id=\"menu-item-12112\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12112\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/member-benefits\/\">Member Benefits<\/a><\/li>\n<li id=\"menu-item-12113\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12113\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/board-of-directors\/\">Board of Directors<\/a><\/li>\n<li id=\"menu-item-12114\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12114\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/regional-council\/\">Regional Council<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-846f12e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"846f12e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cabbe3\" data-id=\"7cabbe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcbf7bc elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"dcbf7bc\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\tEthics Guidelines\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2ff1b elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"2f2ff1b\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h3 class=\"qodef-m-title\" >\n\t\t\t\t\tGlobal Principles of Ethical Practice in Public Relations and Communication Management\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f5b3fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f5b3fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b524f7a\" data-id=\"b524f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd3bc20 elementor-widget elementor-widget-text-editor\" data-id=\"bd3bc20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ethical PR<\/span><\/p><p><span style=\"font-weight: 400;\">The core element of the Global Alliance Ethical PR Project is to develop a global standard in the form of a set of principles and statements for the ethical practice of public relations. The Global Alliance first adopted such a code in 2003 and updated this code in 2018. It has also engaged in a ratification process by all its member organizations &#8211; a declaration of support which certifies that the organization adheres to the code principles.<\/span><\/p><p><span style=\"font-weight: 400;\">Enforcement of the Code of Ethics\u00a0is left to each member organization. Many organizations prefer an &#8216;education&#8217; rather than &#8216;enforcement&#8217; approach. The Global Alliance assists members by facilitating the exchange of recent experiences and events. Promotion of ethics as a core value of the profession remains at the centre of Global Alliance advocacy efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">Have a look at the Ethics Resources and Declaration of Principles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53babd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53babd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0bea842\" data-id=\"0bea842\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004a7f5 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"004a7f5\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tDeclaration of Principles\u200b\t\t\t<\/h4>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b6de5 elementor-widget elementor-widget-text-editor\" data-id=\"74b6de5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For more than 70 years, public relations and communication professional bodies have established codes of ethics to help public relations and communications professionals to detect, deter and denounce unethical behaviors. Most professional bodies in public relations and communication have codes of ethics, enforce codes of practice, conduct and offer guidance for their members. Over the years, giants in our field have provided guidance on codes of ethics. We have been inspired by the work of these senior leaders from around the world in our review of codes to extract global principles.<\/span><\/p><p><span style=\"font-weight: 400;\">As communicators and public relations professionals, we have the potential to influence economies and individuals. This carries obligations and responsibilities to society and to organisations. Ethics must be at the core of our activity. There is no public relations\/communication profession without ethics. Membership in a professional association and adherence to a code of ethics is the \u2018point of difference\u2019 for a professional practitioner in an environment where unqualified individuals can \u2018put the sign on the door\u2019. For ethics standards to be enforced, practitioners must be members of a professional body, so they can be called to account.<\/span><\/p><p><span style=\"font-weight: 400;\">The 2018 Global principles were developed following a review and comparison of over a dozen codes of conduct and codes of ethics.<\/span><\/p><p><span style=\"font-weight: 400;\">As illustrated in the pyramid, the global principles are offered as global guidance to individual organisations. It does not replace codes of ethics which are enforceable by the associations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776a8ac elementor-widget elementor-widget-image\" data-id=\"776a8ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"647\" height=\"289\" src=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Screenshot-2025-06-27-104745-e1750996512417.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-24191\" alt=\"\" srcset=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Screenshot-2025-06-27-104745-e1750996512417.png 647w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Screenshot-2025-06-27-104745-e1750996512417-300x134.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de88663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de88663\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ec12b9\" data-id=\"6ec12b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03f69f elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"f03f69f\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h3 class=\"qodef-m-title\" >\n\t\t\t\t\tGLOBAL PRINCIPLES OF ETHICS (2018)\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c2f4a elementor-widget elementor-widget-text-editor\" data-id=\"e8c2f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are the 16 principles that we deem universal and fundamental to the practice of public relations and communication management:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f627c3a elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"f627c3a\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tGuiding principles\t\t\t<\/h4>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f958304 elementor-widget elementor-widget-text-editor\" data-id=\"f958304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"list-style-type: none;\"><ol><li><span style=\"font-weight: 400;\">Working in the public interest.<\/span><\/li><li><span style=\"font-weight: 400;\">Obeying laws and respect diversity and local customs.<\/span><\/li><li><span style=\"font-weight: 400;\">Freedom of speech.<\/span><\/li><li><span style=\"font-weight: 400;\">Freedom of assembly.<\/span><\/li><li><span style=\"font-weight: 400;\">Freedom of media.<\/span><\/li><li><span style=\"font-weight: 400;\">Honesty, truth and fact-based communication.<\/span><\/li><li><span style=\"font-weight: 400;\">Integrity.<\/span><\/li><li><span style=\"font-weight: 400;\">Transparency and disclosure.<\/span><\/li><li><span style=\"font-weight: 400;\">Privacy.<\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9560984 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"9560984\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tPrinciples of professional practice\t\t\t<\/h4>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db8a523 elementor-widget elementor-widget-text-editor\" data-id=\"db8a523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"list-style-type: none;\"><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commitment to continuous learning and training.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoiding conflict of interest.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advocating for the profession.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respect and fairness in dealing with publics.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expertise without guarantee of results beyond capacity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behaviours that enhance the profession.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional conduct.<\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f5a279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f5a279\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-788eb78\" data-id=\"788eb78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f15ca2b elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"f15ca2b\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h3 class=\"qodef-m-title\" >\n\t\t\t\t\tGlobal principles and code of ethics for professional public relations and communications practitioners (GA code 2018)\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21088a8 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"21088a8\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tDeclaration\t\t\t<\/h5>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b475a elementor-widget elementor-widget-text-editor\" data-id=\"37b475a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As professional communicators and public relations professionals, we have the potential to influence economies and individuals. This carries obligations and responsibilities to society and to clients. We understand that there is a direct relationship between ethical conduct and trust which is critical to our reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">Guiding principles:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li><span style=\"font-weight: 400;\">A profession is distinguished by certain characteristics or attributes, including.<\/span><\/li><li><span style=\"font-weight: 400;\">Mastery of a particular intellectual skill through education and training.<\/span><\/li><li><span style=\"font-weight: 400;\">Acceptance of duties to a broader society than merely one\u2019s organisations\/employers. We accept that the balance should tip in favor of the broader public interest.<\/span><\/li><li><span style=\"font-weight: 400;\">Objectivity.<\/span><\/li><li><span style=\"font-weight: 400;\">High standards of conduct and performance.<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">We base our professional principles therefore on the fundamental value and dignity of the individual. We believe in and support the free exercise and respect of human rights, especially freedom of speech, freedom of assembly, and freedom of the media, which are essential to the practice of public relations and professional communication.<\/span><\/p><p><span style=\"font-weight: 400;\">In serving our organisations and employers, we dedicate ourselves to building and sustaining essential relationships among those who grant our licence to operate, improving communication, understanding, and cooperation among diverse individuals, groups, and institutions of society. We also subscribe to and support equal opportunity of employment in the communication and public relations profession, and lifelong professional development.<\/span><\/p><p><span style=\"font-weight: 400;\">We undertake:<\/span><\/p><p><span style=\"font-weight: 400;\">To conduct ourselves professionally, with integrity, objectivity, truth, evidence-based communication, accuracy, fairness, and responsibility to our clients, our organisations, our organisations\u2019 stakeholders and to a wider society.<\/span><\/p><p><span style=\"font-weight: 400;\">To improve our individual competence and advance the knowledge and proficiency of the profession through continuing education and research and, where available, through the pursuit of professional credentials or accreditation.<\/span><\/p><p><span style=\"font-weight: 400;\">To give consideration to the protection of privacy of individuals and respect for the spirit as well as the letter of applicable laws.<\/span><\/p><p><span style=\"font-weight: 400;\">To adhere to the principles of the Code of Professional Standards for the Practice of Public Relations and communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22179dc elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"22179dc\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\t1. PRINCIPLES OF PROFESSIONAL PRACTICE\t\t\t<\/h4>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea753d elementor-widget elementor-widget-text-editor\" data-id=\"fea753d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We are committed to ethical practices, preservation of public trust, and the pursuit of communication excellence with high standards of performance, professionalism, and ethical conduct.<\/span><\/p><p><span style=\"font-weight: 400;\">Advocacy. We will serve our organisations and employer and client interests by acting as responsible advocates and by providing a voice in the market place of ideas, facts, and viewpoints to aid informed public debate.<\/span><\/p><p><span style=\"font-weight: 400;\">Disclosure. We will disclose any conflict of interest and offer transparency. We will be forthcoming about sponsors of causes and interests and never engage in misleading practices.<\/span><\/p><p><span style=\"font-weight: 400;\">Honesty. We will adhere to the highest standards of accuracy and truth in advancing the interests of clients and employers.<\/span><\/p><p><span style=\"font-weight: 400;\">Integrity. We will conduct our business with integrity and observe the principles and spirit of the Code in such a way that our own personal reputation and that of our employer\/clients, and the public relations\/communication profession in general is protected.<\/span><\/p><p><span style=\"font-weight: 400;\">Expertise. We will encourage members to acquire and responsibly use specialized knowledge and experience to build understanding and client\/employer credibility. We will not promise what we cannot deliver. Furthermore, we will actively promote and advance the profession through continued professional development, research, and education.<\/span><\/p><p><span style=\"font-weight: 400;\">Loyalty. We urge members to demonstrate commitment to those they represent, while honoring their obligations to serve the interests of society and support the right of free expression.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2466176 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"2466176\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t2. PERSONAL RESPONSIBILITY\t\t\t<\/h5>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a217a0 elementor-widget elementor-widget-text-editor\" data-id=\"5a217a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We believe it is the duty of every association and every member within that association that is party to the Code of Professional Standards to:<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&#8211; Acknowledge that there is an obligation to protect and enhance the profession.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Remain informed and educated about practices in the profession that ensure ethical conduct.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Actively pursue personal professional development.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Accurately define what public relations activities can and cannot accomplish and manage expectations, targets, and contracts accordingly.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Counsel its individual members in proper ethical decision-making generally and on a case sp<\/span><span style=\"font-weight: 400;\">ecific basis.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Require that individual members observe the ethical recommendations and behavioral requirements of the Code.<\/span><\/p><p><strong>Framework for implementation and best practices<\/strong><\/p><p><span style=\"font-weight: 400;\">The Global Alliance encourages our member associations to have strong ethical rigor. This can be done by aligning member codes of ethics to the Global Alliance\u2019s Global Principles and encouraging the implementation of an annual code of ethics pledge. In addition, we encourage professional bodies to offer ethical decision-making guides, such as this one, for example (courtesy of PRSA):\u00a0<\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\"><ol><li><span style=\"font-weight: 400;\"> Define the specific ethical issue\/conflict.<\/span><\/li><li><span style=\"font-weight: 400;\"> Identify internal\/external factors (e.g. legal, political, social, economic) that may influence the decision.<\/span><\/li><li><span style=\"font-weight: 400;\"> Identify key values that are in question.<\/span><\/li><li><span style=\"font-weight: 400;\"> Identify the parties who will be affected by the decision and define the public relations professional\u2019s obligation to each.<\/span><\/li><li><span style=\"font-weight: 400;\"> Select the ethical principles to guide the decision-making process.<\/span><\/li><li><span style=\"font-weight: 400;\"> Decide and justify it to all parties affected by the decision and to the public if necessary.<\/span><\/li><\/ol><\/li><\/ol><\/li><\/ol><p><span style=\"font-weight: 400;\">Enforcement of the Code of Ethics is left to each member organization. Many organizations prefer an &#8216;education&#8217; rather than &#8216;enforcement&#8217; approach. The Global Alliance assists members by facilitating the exchange of recent experiences and events. Promotion of ethics as a core value of the profession remains at the center of Global Alliance advocacy efforts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3075e81 elementor-hidden-mobile\" data-id=\"3075e81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cdcd0a about-menu elementor-widget elementor-widget-sidebar\" data-id=\"8cdcd0a\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"menu-about\"><h5 class=\"qodef-widget-title\">About Global Alliance<\/h5><div class=\"menu-about-sidebar-menu-container\"><ul id=\"menu-about-sidebar-menu-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12108\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/who-we-are\/\">Who we are<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12109\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/ethics-guidelines\/\">Ethics Guidelines<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12110\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/history\/\">History<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12185\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/by-laws-policies\/\">By-laws\/ Policies<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12111\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/annual-reports\/\">Annual Reports<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12112\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/member-benefits\/\">Member Benefits<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12113\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/board-of-directors\/\">Board of Directors<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12114\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/regional-council\/\">Regional Council<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6cb556 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6cb556\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e1eb5d\" data-id=\"9e1eb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT GLOBAL ALLIANCE Ethics Guidelines Global Principles of Ethical Practice in Public Relations and Communication Management Ethical PR The core element of the Global Alliance Ethical PR Project is to develop a global standard in the form of a set of principles and statements for the ethical practice of public relations. The Global Alliance first [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":9,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/54\/revisions"}],"predecessor-version":[{"id":24756,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/54\/revisions\/24756"}],"wp:attachment":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/media?parent=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}