{"id":21757,"date":"2025-06-27T12:47:50","date_gmt":"2025-06-27T05:47:50","guid":{"rendered":"https:\/\/client.digityze.asia\/globalalliancepr\/?page_id=21757"},"modified":"2025-08-15T14:15:00","modified_gmt":"2025-08-15T07:15:00","slug":"approaching-the-future-report-2024","status":"publish","type":"page","link":"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/approaching-the-future-report-2024\/","title":{"rendered":"Approaching the Future Report 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21757\" class=\"elementor elementor-21757\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f95188 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9f95188\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/global.aries.id.vn\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Accredita.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6749d5f\" data-id=\"6749d5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-824386f custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"824386f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GLOBAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad01069 custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"ad01069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0ALLIANCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372c5c3 elementor-widget__width-inherit custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"372c5c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RESOURCES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d35e0ac elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"d35e0ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc61293\" data-id=\"cc61293\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-745d98d elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-hidden-mobile elementor-hidden-tablet resource-menu elementor-widget elementor-widget-nav-menu\" data-id=\"745d98d\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-745d98d\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23186\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/responsible-ai-guiding-principles\/\" class=\"elementor-item\">Responsible AI Guiding Principles<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23188\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/research\/\" class=\"elementor-item\">Research<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23276\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/\" class=\"elementor-item\">Report and Initiatives<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23189\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/webinars\/\" class=\"elementor-item\">Webinars<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-745d98d\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23186\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/responsible-ai-guiding-principles\/\" class=\"elementor-item\" tabindex=\"-1\">Responsible AI Guiding Principles<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23188\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/research\/\" class=\"elementor-item\" tabindex=\"-1\">Research<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23276\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/\" class=\"elementor-item\" tabindex=\"-1\">Report and Initiatives<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23189\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/webinars\/\" class=\"elementor-item\" tabindex=\"-1\">Webinars<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2731e7 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2731e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8068558\" data-id=\"8068558\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e312834 about-menu elementor-widget elementor-widget-sidebar\" data-id=\"e312834\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"reports\"><h5 class=\"qodef-widget-title\">Reports<\/h5><div class=\"menu-reports-container\"><ul id=\"menu-reports\" class=\"menu\"><li id=\"menu-item-21770\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21770\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/\">2021 The Global PR and Communication Model<\/a><\/li>\n<li id=\"menu-item-21769\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21769\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/approaching-the-future-report-2024\/\">Approaching the Future Report 2024<\/a><\/li>\n<li id=\"menu-item-21768\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21768\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-capability-framework\/\">Global Capability Framework<\/a><\/li>\n<li id=\"menu-item-21767\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21767\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/the-melbourne-mandate\/\">The Melbourne Mandate<\/a><\/li>\n<li id=\"menu-item-21766\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21766\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-alliance-who-qualityrights-initiative-collaboration\/\">Global Alliance &#038; WHO Quality Rights initiative Collaboration<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4f2070 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f4f2070\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f72c29\" data-id=\"8f72c29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-00e9d07 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"00e9d07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e52498d\" data-id=\"e52498d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-923eece elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"923eece\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\tApproaching the Future 2024.  Trends in Reputation and Intangible Asset Management.\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02be95 elementor-widget elementor-widget-image\" data-id=\"c02be95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"219\" src=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Approaching-the-Future-2024-e1751010047835-768x219.png\" class=\"attachment-medium_large size-medium_large wp-image-24240\" alt=\"\" srcset=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Approaching-the-Future-2024-e1751010047835-768x219.png 768w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Approaching-the-Future-2024-e1751010047835-300x86.png 300w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Approaching-the-Future-2024-e1751010047835.png 778w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65d6da elementor-widget elementor-widget-text-editor\" data-id=\"a65d6da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"contentsContainer\" class=\"style-scope qowt-page\"><div id=\"contents\" class=\"style-scope qowt-page\"><p><b>Reputation and Corporate Communication: Key Intangibles in Business Management<\/b><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">The 9th edition of the report collects the 9 major trends in intangible asset management that are currently shaping the business agenda.<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Corporate reputation and reputational risk occupy the top spot in the relevance ranking, and they have seen the greatest increase in resources and investment since the previous edition (+7.8 points).<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Corporate communication is the trend being worked on the most by companies and the area where senior management invest more resources, demonstrating it strategic role as an essential aspect of the business model of the future<\/span><\/i><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">In a global climate of geopolitical instability, political and social polarisation, and increasing environmental and technological risks, uncertainty has become a widespread sentiment. In response to this scenario, companies are evolving towards more committed and responsible management and leadership models that build trust among their stakeholders, with corporate reputation and reputational risk being key elements. This is one of the main findings in the 9th edition of the report <\/span><i><span style=\"font-weight: 400;\">Approaching the Future (ATF) 2024: Trends in Reputation and Intangible Asset Management<\/span><\/i><span style=\"font-weight: 400;\">, produced by <\/span><b>Corporate Excellence \u2013 Centre for Reputation Leadership<\/b><span style=\"font-weight: 400;\"> in collaboration with <\/span><b>CANVAS Sustainable Strategies<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>Global Alliance for Public Relations and Communication Management<\/b><span style=\"font-weight: 400;\"> as worldwide partner.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Based on a survey of nearly 2,200 professionals (40% of whom are senior executives) and the qualitative analysis of 11 leading experts, the report provides a forward-looking perspective on corporate strategy. Predictably, this year, artificial intelligence and its disruptive impact on business is included among the top nine trends for the first time.<\/span><\/p><p><span style=\"font-weight: 400;\">Companies face disruptive changes in dynamic and highly competitive environments marked by various crises and risks that create significant reputational challenges. As a result,\u00a0<\/span><b>corporate reputation and reputational risk<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>lead the ATF 2024 trends ranking<\/b><span style=\"font-weight: 400;\">: 60% of professionals consider it the most relevant intangible, and 70% state that its relevance has increased significantly over the past three years.<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, reputation is the area that has grown the most in investment and resources compared to the previous edition (+7.8 points), with more than half of consulted companies (54%) now actively managing it. Although 57% admit they are not measuring their reputation, they do use direct surveys and reputational rankings. Additionally, reputation is being reported and consolidated in management committees and boards of directors (68%), becoming integral to strategic business decision-making.<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61285a8 elementor-widget elementor-widget-image\" data-id=\"61285a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/2.-ATF-2024-Trends-Map-scaled-1-1024x656.png\" class=\"attachment-large size-large wp-image-24241\" alt=\"\" srcset=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/2.-ATF-2024-Trends-Map-scaled-1-1024x656.png 1024w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/2.-ATF-2024-Trends-Map-scaled-1-300x192.png 300w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/2.-ATF-2024-Trends-Map-scaled-1-768x492.png 768w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/2.-ATF-2024-Trends-Map-scaled-1-1536x983.png 1536w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/2.-ATF-2024-Trends-Map-scaled-1-2048x1311.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e4b79 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68e4b79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f409b2a\" data-id=\"f409b2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc13bac elementor-widget elementor-widget-video\" data-id=\"bc13bac\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YbwQs4nqKH0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7605532 elementor-hidden-mobile\" data-id=\"7605532\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b78f986 about-menu elementor-hidden-mobile elementor-widget elementor-widget-sidebar\" data-id=\"b78f986\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"reports\"><h5 class=\"qodef-widget-title\">Reports<\/h5><div class=\"menu-reports-container\"><ul id=\"menu-reports-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21770\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/\">2021 The Global PR and Communication Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21769\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/approaching-the-future-report-2024\/\">Approaching the Future Report 2024<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21768\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-capability-framework\/\">Global Capability Framework<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21767\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/the-melbourne-mandate\/\">The Melbourne Mandate<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21766\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-alliance-who-qualityrights-initiative-collaboration\/\">Global Alliance &#038; WHO Quality Rights initiative Collaboration<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GLOBAL \u00a0ALLIANCE RESOURCES Approaching the Future 2024. Trends in Reputation and Intangible Asset Management. Reputation and Corporate Communication: Key Intangibles in Business Management The 9th edition of the report collects the 9 major trends in intangible asset management that are currently shaping the business agenda. Corporate reputation and reputational risk occupy the top spot in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":82,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21757","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/21757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/comments?post=21757"}],"version-history":[{"count":9,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/21757\/revisions"}],"predecessor-version":[{"id":24676,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/21757\/revisions\/24676"}],"up":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/82"}],"wp:attachment":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/media?parent=21757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}