{"id":21755,"date":"2025-06-27T12:47:19","date_gmt":"2025-06-27T05:47:19","guid":{"rendered":"https:\/\/client.digityze.asia\/globalalliancepr\/?page_id=21755"},"modified":"2025-08-15T14:14:54","modified_gmt":"2025-08-15T07:14:54","slug":"2021-the-global-pr-and-communication-model","status":"publish","type":"page","link":"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/","title":{"rendered":"2021 The Global PR and Communication Model"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21755\" class=\"elementor elementor-21755\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87424e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"87424e4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/global.aries.id.vn\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Accredita.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39802f1\" data-id=\"39802f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaebd02 custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"aaebd02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GLOBAL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1728930 custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"1728930\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0ALLIANCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228af53 elementor-widget__width-inherit custom-margin-scope elementor-widget elementor-widget-text-editor\" data-id=\"228af53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RESOURCES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca1b054 elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"ca1b054\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5231c7a\" data-id=\"5231c7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fff948c elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-hidden-mobile elementor-hidden-tablet resource-menu elementor-widget elementor-widget-nav-menu\" data-id=\"fff948c\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-fff948c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type 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class=\"elementor-element elementor-element-6320e32 about-menu elementor-widget elementor-widget-sidebar\" data-id=\"6320e32\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"reports\"><h5 class=\"qodef-widget-title\">Reports<\/h5><div class=\"menu-reports-container\"><ul id=\"menu-reports\" class=\"menu\"><li id=\"menu-item-21770\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21770\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/\">2021 The Global PR and Communication Model<\/a><\/li>\n<li id=\"menu-item-21769\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21769\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/approaching-the-future-report-2024\/\">Approaching the Future Report 2024<\/a><\/li>\n<li id=\"menu-item-21768\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21768\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-capability-framework\/\">Global Capability Framework<\/a><\/li>\n<li id=\"menu-item-21767\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21767\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/the-melbourne-mandate\/\">The Melbourne Mandate<\/a><\/li>\n<li id=\"menu-item-21766\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21766\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-alliance-who-qualityrights-initiative-collaboration\/\">Global Alliance &#038; WHO Quality Rights initiative Collaboration<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c8501f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c8501f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45bcfac\" data-id=\"45bcfac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca6ff6b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca6ff6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6495e7d\" data-id=\"6495e7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6d4d0 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"2b6d4d0\" data-element_type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t2021 The Global PR and Communication Model\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d685493 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d685493\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"contentsContainer\" class=\"style-scope qowt-page\"><div id=\"contents\" class=\"style-scope qowt-page\"><p id=\"E257\" class=\"x-scope qowt-word-para-1\"><span id=\"E258\">We have the pleasure to share with you<\/span><span id=\"E259\"><b>\u00a0<\/b><strong>The Global PR &amp; Communication Model,<\/strong>\u00a0<\/span><span id=\"E260\">developed by\u00a0<\/span><a id=\"E261\" contenteditable=\"false\" href=\"https:\/\/client.digityze.asia\/globalalliancepr\/news\/world-public-relations-forum\/\" target=\"_blank\" rel=\"noopener\"><span id=\"E262\" class=\"qowt-stl-Hyperlink\" style=\"color: #0094ac; font-weight: bold; text-decoration: underline;\">Global Alliance for Public Relations and Communication Management<\/span> <\/a><span id=\"E263\">\u00a0in partnership with\u00a0\u00a0<\/span><a id=\"E264\" contenteditable=\"false\" href=\"https:\/\/uploads.strikinglycdn.com\/files\/37d82f12-772b-454f-8942-3f95e8a340c6\/Corporate%20Excellence%20Brochure%202020%20%5bENG%5d.pdf\" target=\"_blank\" rel=\"noopener\"><span id=\"E265\" class=\"qowt-stl-Hyperlink\">Corporate Ex <span style=\"color: #0094ac; font-weight: bold; text-decoration: underline;\">Corporate Excellence \u2013 Centre for Reputation Leadership<\/span> cellence \u2013 Centre for Reputation Leadership<\/span><\/a><span id=\"E266\">\u00a0and with the sponsor contribution of\u00a0<\/span><a id=\"E267\" contenteditable=\"false\" href=\"https:\/\/www.llorenteycuenca.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span id=\"E268\" class=\"qowt-stl-Hyperlink\">LLYC<\/span><\/a><span id=\"E269\">, a global communications and public affairs consulting firm.<\/span><\/p><p id=\"E270\" class=\"x-scope qowt-word-para-1\"><strong><span id=\"E271\">The Model defines the roadmap and building blocks of the functions of PR and Communication, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.<\/span><\/strong><\/p><p id=\"E272\" class=\"x-scope qowt-word-para-1\"><span id=\"E273\">This model has been built with the collaborative and participatory efforts of a network of 1,400 professionals from 46 countries on 5 different regions. This has been <\/span><span id=\"E275\">a global consensus-based research<\/span><span id=\"E277\"> on the present and future of the role and value of public relations and communications management.<\/span><\/p><p id=\"E278\" class=\"x-scope qowt-word-para-1\"><span id=\"E279\">The Model consolidates the\u00a0<\/span><a id=\"E280\" contenteditable=\"false\" href=\"https:\/\/static1.squarespace.com\/static\/561d0274e4b0601b7c814ca9\/t\/5e1dc148210a4e03880d811b\/1579008334310\/Melbourne-Mandate-Text-final.pdf\" target=\"_blank\" rel=\"noopener\"><span id=\"E281\" class=\"qowt-stl-Hyperlink\" style=\"color: #0094ac; font-weight: bold; text-decoration: underline;\">Stockholm Accords<\/span><\/a><span id=\"E282\">, 2010, and the\u00a0<\/span><a id=\"E283\" contenteditable=\"false\" href=\"https:\/\/melbournemandate.wordpress.com\/\" target=\"_blank\" rel=\"noopener\"><span id=\"E284\" class=\"qowt-stl-Hyperlink\" style=\"color: #0094ac; font-weight: bold; text-decoration: underline;\">Melbourne Mandate<\/span><\/a><span id=\"E285\">, 2012, and integrates the\u00a0<\/span><a id=\"E286\" contenteditable=\"false\" href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-capability-framework\/\" target=\"_blank\" rel=\"noopener\"><span id=\"E287\" class=\"qowt-stl-Hyperlink\" style=\"color: #0094ac; font-weight: bold; text-decoration: underline;\">Global Capability Framework for Public Relations and Communication Management<\/span><\/a><span id=\"E288\">\u00a0developed in partnership with Huddersfield University in 2018.<\/span><\/p><p id=\"E289\" class=\"x-scope qowt-word-para-1\"><span id=\"E290\">We aspire that organizations and professionals worldwide, who understand the strategic importance of this model, will be able to improve the business decision-making process, promoting a real and authentic connection with their stakeholders, and promoting differential leadership in the future post-COVID-19-world.<\/span><\/p><p id=\"E291\" class=\"x-scope qowt-word-para-1\"><strong><span id=\"E292\">Discover the model in depth<\/span><\/strong><\/p><p id=\"E293\" class=\"x-scope qowt-word-para-1\"><strong><span id=\"E294\">The new global consensus model for the future of our profession<\/span><\/strong><\/p><\/div><\/div><div id=\"pageBorders\" class=\"style-scope qowt-page\" contenteditable=\"false\">\u00a0<\/div><div id=\"contentsContainer\" class=\"style-scope qowt-page\"><div id=\"contents\" class=\"style-scope qowt-page\"><p class=\"x-scope qowt-word-para-1\"><span id=\"E330\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-24232 size-medium aligncenter\" src=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture1-282x300.png\" alt=\"\" width=\"282\" height=\"300\" srcset=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture1-282x300.png 282w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture1.png 440w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/span><\/p><p><strong><b>Inside out the 5 building blocks that generate and protect value in today\u2019s world:<\/b><\/strong><strong><b><br \/><\/b><\/strong>BB1: Defining and Activating Corporate Purpose<br \/>BB2: Building Brand &amp; Corporate Culture<br \/>BB3: Managing Reputation &amp; Reputational Risk<br \/>BB4: Enhancing communication<br \/>BB5: Connecting Intelligence &amp; Intangible Asset Metrics<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-961ba2d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"961ba2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ec8401\" data-id=\"4ec8401\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33e9380 elementor-widget elementor-widget-leroux_core_button\" data-id=\"33e9380\" data-element_type=\"widget\" data-widget_type=\"leroux_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"\" target=\"_self\"  style=\"color: #0094AC;font-size: 15px\">\n\t<span class=\"qodef-m-text\">Download the report  in ITALIAN<\/span>\n    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59c2c22 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59c2c22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-33b0e0b\" data-id=\"33b0e0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26bb62e elementor-widget elementor-widget-leroux_core_button\" data-id=\"26bb62e\" data-element_type=\"widget\" data-widget_type=\"leroux_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"https:\/\/www.prcommsmodel.com\/\" target=\"_self\"  style=\"color: #0094AC;font-size: 15px\">\n\t<span class=\"qodef-m-text\">Sign up to download all the materials available now<\/span>\n    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dadde3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5dadde3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36899e9\" data-id=\"36899e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88a180e elementor-widget elementor-widget-image\" data-id=\"88a180e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"430\" src=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture2.png\" class=\"attachment-large size-large wp-image-24236\" alt=\"\" srcset=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture2.png 900w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture2-300x143.png 300w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/08\/Picture2-768x367.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1688dc0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1688dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-82abd43\" data-id=\"82abd43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ef7c4 elementor-widget elementor-widget-heading\" data-id=\"b6ef7c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relive the launch<br>\nVideo of the global presentation of the model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630af8a elementor-widget elementor-widget-video\" data-id=\"630af8a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=SfBJjf_febU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-318245c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"318245c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c1eb61\" data-id=\"5c1eb61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e79f991 elementor-widget elementor-widget-heading\" data-id=\"e79f991\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the role of ethics in the model? \u200b<br>\nEthics as the Cornerstone of the 2021 Global PR &amp; Communication Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-499d83e elementor-widget elementor-widget-video\" data-id=\"499d83e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=8qiBBX2xwPI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8841684 elementor-widget elementor-widget-leroux_core_button\" data-id=\"8841684\" data-element_type=\"widget\" data-widget_type=\"leroux_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"\" target=\"_self\"  style=\"color: #0094AC;font-size: 15px\">\n\t<span class=\"qodef-m-text\">Endorsements <\/span>\n    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37f36be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37f36be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29b9e92\" data-id=\"29b9e92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f6bdec elementor-widget elementor-widget-heading\" data-id=\"7f6bdec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sponsor Contribution:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc07271 elementor-widget elementor-widget-image\" data-id=\"dc07271\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"171\" src=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/06\/Picture4.png\" class=\"attachment-large size-large wp-image-21819\" alt=\"\" srcset=\"https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/06\/Picture4.png 500w, https:\/\/client.digityze.asia\/globalalliancepr\/wp-content\/uploads\/2025\/06\/Picture4-300x103.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5550e4 elementor-widget elementor-widget-leroux_core_button\" data-id=\"b5550e4\" data-element_type=\"widget\" data-widget_type=\"leroux_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"https:\/\/www.prcommsmodel.com\/\" target=\"_self\"  style=\"color: #0094AC;font-size: 15px\">\n\t<span class=\"qodef-m-text\">View More<\/span>\n    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f61b551 elementor-hidden-mobile\" data-id=\"f61b551\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d22dde7 about-menu elementor-widget elementor-widget-sidebar\" data-id=\"d22dde7\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_nav_menu\" data-area=\"reports\"><h5 class=\"qodef-widget-title\">Reports<\/h5><div class=\"menu-reports-container\"><ul id=\"menu-reports-1\" class=\"menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21770\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/2021-the-global-pr-and-communication-model\/\">2021 The Global PR and Communication Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21769\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/approaching-the-future-report-2024\/\">Approaching the Future Report 2024<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21768\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-capability-framework\/\">Global Capability Framework<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21767\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/the-melbourne-mandate\/\">The Melbourne Mandate<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21766\"><a href=\"https:\/\/client.digityze.asia\/globalalliancepr\/resources\/report-and-initiatives\/global-alliance-who-qualityrights-initiative-collaboration\/\">Global Alliance &#038; WHO Quality Rights initiative Collaboration<\/a><\/li>\n<\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GLOBAL \u00a0ALLIANCE RESOURCES 2021 The Global PR and Communication Model We have the pleasure to share with you\u00a0The Global PR &amp; Communication Model,\u00a0developed by\u00a0Global Alliance for Public Relations and Communication Management \u00a0in partnership with\u00a0\u00a0\u00a0and with the sponsor contribution of\u00a0LLYC, a global communications and public affairs consulting firm. The Model defines the roadmap and building blocks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":82,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21755","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/21755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/comments?post=21755"}],"version-history":[{"count":9,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/21755\/revisions"}],"predecessor-version":[{"id":24673,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/21755\/revisions\/24673"}],"up":[{"embeddable":true,"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/pages\/82"}],"wp:attachment":[{"href":"https:\/\/client.digityze.asia\/globalalliancepr\/wp-json\/wp\/v2\/media?parent=21755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}