The Global Alliance for Public Relations and Communication Management (Global Alliance) is the confederation of the world’s major PR and communication management associations, academic and educational institutions and organisations, representing over 360,000 practitioners and academics around the world.

The Global Alliance’s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

The Global Alliance relies on the efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in public relations and communication management, this Alliance works to enhance the collaborative professionalism of the industry among its constituents around the world.

The Global Alliance collaborates with public relations and communication associations, as well as academic institutions worldwide, to provide a much-needed advocacy voice on the most pressing challenges facing our society – where communication plays a leadership role. Through partnerships with organizations such as the United Nations, European Commission, African Union, ASEAN, WHO and the World Bank, among others, the Global Alliance is elevating the role of professional communication in addressing global issues.

Its initiatives on Responsible Communication and Responsible AI mark just the beginning of what can be achieved through collective action.

The Global Alliance is a not – for – profit organisation based in Switzerland supported by six regional councils: Africa, Europe, North America, Latin America, Middle East – South Asia and Asia Pacific.