Attention Factory & Understanding Short Video Formats
5 August, 2025
Speaker: Matthew Brennan, Author, Attention Factory – The Story of Tik Tok & China’s Byte Dance (China)
GLOBAL
ALLIANCE
RESOURCES
Speaker: Matthew Brennan, Author, Attention Factory – The Story of Tik Tok & China’s Byte Dance (China)
Speaker: Renae Desai, Lecturer in Strategic Communication and Web Communication at Murdoch University (Australia)
Speaker: Fran Ashcroft, Senior Director, Global Communications Group, Intel (United Kingdom)
Speaker: Nen Lin Soo, Group Communications Manager, Forest Interactive Foundation (Malaysia)
Speakers: Swati Virmani, Shreya Krishnan, Caroline Azionya, Prof. Dr. Rene Benecke, Roksana Obuchowska, Prof. Dr. Wole Adamolekun, Silvia Arto and Irene Lungu Chipili
Speakers: Hemant Gaule, Catherine Arrow, Lester Kok, Deepti Bhargava, Jaffri Osman, Patricia Malay, My Khoa Nguyen and Gesille Sedra Buot
Session 1: Visioning the Future of PR Education – Anticipating Trends and Innovations Session 2: Navigating Change – Recommendations for Advancing Undergraduate PR Education Multiple speakers from Academia
Speakers: Fiona Cassidy, APR, FPRINZ, LRPINZ, Director FR Consulting (New Zealand) Bonnie Caver, SCMP, President and Founder Reputation Lighthouse (USA) Dr. Kevin Ruck, Co-founder PR Academy (United Kingdom) Marisa Vega,